Bauer Radio will welcome experienced music presenter and club DJ Debbie Mac to their Place portfolio North of England and Scotland on January 5th 2015.
Debbie will be the host of the hugely popular ‘Old Skool and Anthems’ show which broadcasts live across 15 Place FM stations, weekdays from 2 to 3pm including Newcastle’s Metro, Manchester’s Key 103, Glasgow’s Forth One.
Mac re-joins Bauer after previous stints on Key 103 and Hallam FM and will use her fantastic pedigree and knowledge of dance music to develop the show and reach out to the vast audiences across the Place portfolio.
Owen Ryan, Group Content Director Bauer Place North of England said,
Debbie is well known to our audiences across the North of England and Scotland and her vast knowledge and love of dance and pop anthems makes her the perfect host for the show in 2015.
Debbie Mac said,
I’m very excited to get on the show and play music I genuinely enthuse about. Roll on 2015!
The news of Mac’s appointment follows on from the announcement of an ambitious new Bauer Radio strategy which will see the influential multi-platform media company focus on audience growth through three key national brands, Magic, KISS and Absolute Radio, along with an expanded local Place portfolio.
As of January 2015, Bauer Radio’s local Place stations will have 2 brand extensions in each city to widen their demographic.
In Liverpool, for example, this means Radio City 2 will appear on AM to appeal to 45-65-year-olds, while Radio City 3 will be on digital for a younger 15-25 demographic. These will run alongside the main Radio City station on FM.
Debbie Mac will join the new-look Place Portfolio on 5th January 2015.