You’ll be hearing a new voice on-air this weekend.
Sandy Warr is joining our freelance team covering ad-hoc News & Sport shifts across the Absolute Radio network.
She has more than 20 years experience on-air working with Chris Tarrant on Capital FM, as the’ radio wife’ to Simon Bates, Tony Blackburn, and Paul Ross. She’s also presented on the Today Programme, Five Live, Sky News, LBC, Smooth and Talk Radio, and anchored her own Business, Sport , Politics and Entertainment shows.
Her first shift on Absolute Radio will be reading the news for Frank Skinner on Saturday 4th September.
We have a great bunch of News, Sport & Travel freelancers who cover bulletins and support the work of our in-house journalists, so it’s a good opportunity to give them a roll-call and say thanks for all their hard work!
Ed Draper, Monique Oliver, Lisa O’Sullivan, Sean Allen-Moy, James Whalley, Colin Howdle, Michael Williams.
Andrew
Categories: People
Posted by adam on September 2, 2010
September 2008 not only saw the launch of Absolute Radio but also Google’s public entry into the browser market. After the initial PR splash Chrome quickly accounted for 1% of our site, visits but by the end of June 2010 this has now risen to 8%.
Similarly visits to our site from Android phones have grown from 3% to 15% in only seven months. In the world of search, there is no denying that Google is massive. It is still responsible for 92% of our current search traffic. As an aside, look at the growth of “absolute” as a search term against the demise of “virgin” since our launch. Within two months we had more traffic from “absolute” than “virgin”.
Google’s YouTube continues to grow in importance for us in raising brand awareness. So far our videos have been viewed a total of over 6.5 million times within You Tube alone. Out of our radio peer group, only The TalkSport Magazine’s channel has had more views. Google Listen, Google’s mobile app for subscribing to and streaming podcasts is getting off to a slow start with us. Less than 1% of July’s podcasts were downloaded via Google Listen.
What will Google launch next and how will the OGSlabs use it to showcase and grow the Absolute Radio brand?
Take a look at those stats mentioned above in a handy SlideShare format.
Adrian
ON 21st June 2010 Absolute Radio launched it’s latest digital incarnation, Absolute Radio 90s which had been created, developed and put to air in just 6 weeks of late nights, much strong coffee and a great deal of internal deliberation and debate – do you remember those test transmissions?. Two months later and I think we can be justly proud of the infant service, which if online & mobile streaming hours is any indication, is performing as well as Absolute 80s was at this stage of it’s launch (and look at how A80s is flying!).
Together with an excellent quintet of presenters (Lucio, Mark, Vicki, Ben and Polly) who know their 90s music inside out and a playlist which we feel offers the breadth, variety and the freshness of 90s indie, rock, pop and alternative dance, we think we have hit on a winning formula. Throw into that mix, music specials from the likes of James, Richard Ashcroft, Skunk Anansie and Republica and this is no mere jukebox station but a fully fledged digital proposition. The reaction on Facebook and Twitter has been overwhelmingly positive amongst an oft critical audience. So the signs are good but of course it will all depend on RAJAR and we will get our first show how well AR90s is doing come Late October.
For the statistically minded amongst you we are now playing well over 2500 individual tracks across the Absolute Radio Brand Network and in terms of unique tracks Absolute 80s share 29% of tracks with Absolute Radio; Absolute Classic Rock shares 37% of tracks with Absolute Radio and our latest addition Absolute Radio 90s shares 25 % of tracks with Absolute Radio, showing a real breadth and variety across all our services. (stats courtesy of cody via Paul and Duncan).
Absolute Radio 90s and a bunch of other new additions including Glide FM Oxford, Planet Rock, Galaxy Birmingham, Galaxy Manchester and Galaxy Yorkshire are now available in CompareMyRadio.com, so you can keep an analytical eye on it’s progress for yourselves!
The playlist is out now.
Bon Jovi – What Do You Got? (27th August)
One of four new songs written for the band’s ‘Greatest Hits’, set for release in November, this is available to stream now at Bon Jovi’s website.
James – Look Away (6th September)
From ‘The Morning After’ – the 2nd of two mini-albums released by the band this year.
Amy MacDonald – Love Love (4th October)
Featuring Paul Weller on bass, this is the latest track lifted from Amy’s 2nd album ‘A Curious Thing’.
It’s back!
Earlier on this year we launched our biggest ever marketing campaign since Absolute Radio launched in 2008. From 30th August – we’ll be rolling out the second phase of our ‘Faces for Radio’ outdoor marketing campaign across the South East of England. The public will be greeted with the charismatic faces of our Breakfast show DJ’s across the week on Absolute Radio – Christian O’Connell, Frank Skinner and Dave Gorman on their daily work commute.
The campaign shouts about our breakfast shows across the week – Christian O’Connell’s cheeky banter on weekdays, to Frank Skinner’s laugh out loud observations on Saturday mornings and Dave Gorman’s whimsical humour on Sundays.
The campaign will be taking over a range of high profile outdoor poster sites across London and will display the stand out creative from acclaimed photographer Gary Salt. The image shows our morning DJ’s looking unshaven and slightly bedraggled as they drag themselves out of bed ready for their breakfast show – other stations may show their DJs as smiley, airbrushed, sunshine happiness but Absolute Radio’s approach is slightly more honest and real.
Look out for an Absolute Radio billboard coming to your route to work soon!
Find out more about Christian O’Connell, Frank Skinner and Dave Gorman at www.absoluteradio.co.uk/facesforradio
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