
Absolute Radio Live 2013 will see us embark on another summer of exclusive interviews, live music content and ticket giveaways under the strap-line of ‘We’ll take you there’.
The campaign will be supported by added-value video and photos for mobile and desk-top supported by a digital marketing campaign to highlight appointments to tune in and drive logged-in listening, which helps Absolute Radio understand more about its audience than any other broadcaster.
As the official radio partner for the Isle of Wight Festival we will broadcast live from the Festival site on the 14th, 15th and 16th of June. DJs Pete Donaldson and Sarah Champion will present a series of outside broadcasts from the site across the weekend.
For listeners not lucky enough to have tickets to the Festival we will bring the legendary atmosphere to them with live and uninterrupted performances from Paul Weller on Friday 14th and Ben Howard on Saturday 15th.
Absolute Radio is also the official radio partner at Barclaycard Presents British Summer Time Hyde Park, the ten day festival from 5th-14th July. DJ’s Pete Donaldson and Sarah Champion will be backstage interviewing artists for a special Sunday Night Music Club show to be broadcast on July 21st. You can watch headline act The Rolling Stones talking to Absolute Radio about their return to Hyde Park here.
We will also be at Hard Rock Calling on the 29th-30th June with a live and uninterrupted main stage set from headliners Kasabian, and a show broadcast from the Hard Rock Calling site hosted by Pete Donaldson and Sarah Champion. Exclusive backstage content from Hard Rock Cafe’s VIP enclosure on site will also feature on a special Hard Rock Calling show on Sunday Night Music Club on Sunday 30th June at 10pm.
Bolstering our comedy credentials, we will also return to Cornbury Music Festival where we will programme and present the ‘Absolute Radio Comedy stage’ featuring Lee Nelson, Ed Gambler and Abandoman amongst others. Video content from the event will be available to users after the event.
Absolute Radio will also broadcast highlights of Muse live in concert on their North American tour at 9pm on the 23rd of May.
Absolute 80s headed to Lets Rock The Moor festival last weekend on 18th May, gathering artist interviews from the action packed 80s festival which returned to Berkshire for its 5th year. On-air interviews with Absolute 80s host Martyn Lee will be broadcast on Bank Holiday Monday 27th May at 9pm, as well as video and social media content featuring Tony Hadley, Bananarama, Howard Jones and Claire Grogan.
The live activity will be amplified with a digital marketing campaign including Twitter’s Promoted Products as well as Facebook’s Sponsored Posts and Mobile Install Ads to drive the station’s logged in listening and Player App downloads.
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