Bauer Media’s Place Porfolio has signed comedian Paddy McGuinness – one of the nation’s best-loved entertainers, star of Phoenix Nights and the host of ITV’s hit show, Take Me Out – as part of a brand new weekend line-up across its Place Stations, North of England and Scotland.
Paddy will broadcast a brand new Sunday show across the whole network of 16 Place stations, which reflect the lives of audiences with a local brand and relevant personalities reaching 4.1 million across locations including Liverpool’s Radio City, Glasgow’s Clyde 1 and Manchester’s Key 103.
Paddy’s Sunday Dinner will be the perfect start Sunday mornings as listeners prepare their own roasts with their families. Alongside all of the great music, guests, gossip banter you would expect, Paddy is going to be searching for the UK’s Funniest Kid over the first few months of the show.
Being a dad myself I know how funny kids can be – sometimes unintentionally. I’m looking for the best joke, act or funny story those cheeky scamps can come up with.
Paddy will broadcast across Bauer’s Place Stations, North of England and Scotland from 9 am until noon every Sunday.
In addition to the signing of Paddy McGuiness, the Place portfolio has invested more than ever before in the content that really matters to the audiences it serves in its tight knit communities, as well as country-wide – including Scottish Football rights, providing weekend goal flashes for footy mad listeners.
Other highlights include:
Friday night party to air Place-wide from 7-10 pm on Fridays; hosted by seasoned broadcaster James Barr who comes with an enviable track record of growing audiences across the North of England and Scotland. His new show will be the perfect way to kick start the weekend, whether listeners are heading out or enjoying well earned a night in.
- ‘Boogie and Dingo’, Saturday mornings 9-12 extends from Scotland-wide to also broadcast across the North of England. After huge success across Scotland, the boys bring their irreverent humour to England, promising to give kids the chance to shine in ‘Wrong to Be Right’ – leaving their parents well and truly in the shade!
- • Old Skool and Anthems Saturday 6-10pm, sees the hugely popular weekday show extended to Saturday night across North of England and Scotland, delivering the perfect mix of old skool classic tracks and the biggest chart anthems of today. The show launches with a three month residency from one of the godfathers of UK dance music, ‘Hacienda’ legend Graeme Park.*
- In:Demand with Stu Tolan will now broadcast 7-10pm Sunday through to Thursday, with a special ‘uncut’ version for Sunday nights, showcasing the biggest future hits of the year, music from new, emerging talent, as well as artist interviews and live sessions from across the UK.
- Kate Lawler’s Late Show will also be extended on Sunday nights 10pm-1am, with the former Big Brother winner sharing her sharp sense of humour and ‘bare-all’ attitude to life across Place North of England and Scotland.**
Commenting on the changes, Owen Ryan, Group Content Director, Bauer Place North of England and Scotland said:
Our new our weekend line-up signals a fresh new era for the Place Portfolio. It follows extensive research and delivers locally relevant shows mirroring the lives of our listeners in their local area, alongside the best UK wide talent, stars and entertainment shows to engage and excite our audiences when our audiences want them most on the weekends.
The brand new weekend line up across the Bauer Place Stations in Northern England and Scotland kicks off from 3rd October 2014.
*GBX on Clyde 1 presented by George Bowie will continue Glasgow and the West only, Saturday 6-10pm
**Night Owls on Metro Radio and TFM presented by Alan Robson will continue across North East England only, Sunday 10pm-1am.
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