Feeling Nuts – by Gareth Evans


A few days ago a new hashtag #FeelingNuts had caught Geoff Lloyd’s eye on Twitter.  It belonged to Check One Two  a new movement set up to raise awareness of testicular cancer and in particular how to check for signs and symptoms.  They felt that not enough people actually knew how to check properly and the information available was too clinical or serious. Their aim is to raise awareness by using comedy and fun to get men checking themselves and to hopefully save lives. They’ve already got loads of big names from entertainment and the world of comedy involved including Adam Buxton, Richard Herring, Dave Gorman and Tim Key.

Geoff saw himself as one of these men, who embarrassingly felt uneducated on what to look for, so decided to use his radio show to raise awareness of the movement.

Geoff set a date and time of 6:45 on Thursday 17th July to conduct (possibly the first ever) mass testicle check live on the radio. The team set to work on finding a Doctor to come in and lead the event. There was really only one choice –  Dr Christian Jessen from Channel 4’s Embarrassing Bodies, who enthusiastically agreed to be part of the show.

So… last night, Geoff, along with myself and Assistant Producer Dan Benedictus, found ourselves, in an unexpectedly full studio, with our hands on our nuts (modesty covered by some well-chosen baggy pants). Dr Christian brilliantly led the team and our listeners through the steps to take in order to carry out the simple check, what we should be looking for and knowing what is perfectly normal.

Find out more http://www.checkonetwo.co.uk/

Check out the Geoff Lloyd Hometime Show podcast

& Take a look at some of the highlights from last night’s Twitter action

By Gareth Evans – Senior Producer on The Absolute Radio Geoff Lloyd Hometime Show



Bauer Radio Hires Nick Button as Place Portfolio Marketing Director


Bauer Radio has hired experienced marketer Nick Button to look after its Place portfolio of sixteen radio stations in the North of England and Scotland – including iconic brands such as Liverpool’s Radio City 96.7, Manchester’s Key 103, Newcastle’s Metro, Edinburgh’s Forth and Glasgow’s Clyde. Nick’s appointment boosts the Place Senior Management team lead by Graham Bryce, Group Managing Director of Place Northern England and Scotland.

This role will see Nick lead a regional marketing team of six, and develop multi-platform strategies to drive growth, engagement, loyalty and commercial value across the radio portfolio. The group prides itself on delivering close, local and relevant connections to its audiences. He will lead a strategic, innovative and robust approach working with research to deliver best in class audience insight which drives action.

Nick has expertise in in delivering commercial value by building and rejuvenating business and consumer brands across FMCG, online retailing and broadcasting. He has previously worked for both the BBC and commercial radio – working for the Capital Radio Group, Chrysalis Radio, Metro Radio Group and Emap Radio as well as a number of other companies including ShortList Media and Red Letter Days.

Reporting into Bauer Media Group Marketing Director Anne-Marie Lavan and Graham Bryce, Group Managing Director of Place Northern England and Scotland this role will see Nick work as within the Place senior management team led by Graham.  Nick will work closely with Owen Ryan, Group Content  Director and Cath Ellington, Group Commercial Director on a strong, cohesive strategy for the Place brand. Nick will also work closely with Rebecca Eaves, Trade Marketing Director and Cat Martin (nee Macdonald), Communications Director.

As well as Nick’s appointment, Dominic Munnelly has been promoted into portfolio-wide role heading up group-wide partnerships, creative ideas and activity across the group. Dominic will also continue to be responsible for brand marketing for Metro in Newcastle.

The rest of Nick’s team responsible for individual station brands are;  Joanne Driver, Marketing Manager Radio City, Dominic Parker, Marketing Manager Key 103, Deborah Tracey, Commercial Marketing Manager Radio Aire and Hallam, Colin Reid, Regional Marketing Manager Scotland and Sarah Smith, Marketing Manager Viking.

Nick took up his position on the 14th of July.

Read what Marketing Week are saying here

Absolute Radio Signs Comedian Rob Beckett


Absolute Radio has signed comedian Rob Beckett for his radio presenting debut. The comic will host a brand new Sunday afternoon show building on the station’s mix of music, comedy and football.

Best known as a stand-up comedian and TV presenter, Rob’s recent appearances include Live at the Apollo (BBC1), Mock the Week (BBC2), Celebrity Juice (ITV2), 8 Out of 10 Cats (Channel 4) and as host of I’m A Celebrity Get Me Out Of Here Now (ITV2).

Rob made his debut on Absolute Radio last year as a panellist on commercial radio’s first comedy panel show – The Manuscript. He joins the station’s line up of comedy talent alongside talented broadcasters and stand-up performers including Frank Skinner, Christian O’Connell, Alun Cochrane and Ian Stone.

The new Sunday show, part of the Rock N Roll Football strand will feature a mix of music, goal updates and comedy to complement the station’s exclusive Barclays Premier League show hosted by Ian Wright on Saturdays. It forms part of the Rock N Roll Football sponsorship package and offers commercial partners an enticing new opportunity.

Rob Beckett said

I’m so happy to be joining Absolute Radio. I have always been a big fan of the station and Rock n Roll Football, so to have my own show on there is amazing. I just can’t wait for the season to start. The only thing that could make me happier is if they started using free kick foam in the premier league and I was in charge of spraying it.

Rock N Roll Football with Rob Beckett launches on Absolute Radio Sunday afternoon 2-6pm on the 3rd of August.

Bauer Media Forms Consortium for Second Digital Radio Multiplex

Bauer Media Group

We have today confirmed our participation in a consortium alongside Arqiva and UTV Media to submit a joint licence application and invite expressions of interest from third parties to bid for the second licence to operate a national DAB multiplex licence in the United Kingdom, known as D2.

This new licence could offer new national radio stations to the UK and presents an exciting opportunity for listeners to discover new radio services. It also presents an opportunity for the commercial radio industry to further extend its reach and services, and will further accelerate digital growth in the UK.

Our consortium partner, UTV Media (GB), owns 13 regional radio stations and is the company behind talkSPORT, the world’s biggest sports radio station, which is currently bringing listeners live commentary of every match from Brazil as an official broadcaster of the 2014 FIFA World Cup.

Steve Holebrook, Managing Director of Terrestrial Broadcast at Arqiva said, “Radio’s future is undoubtedly digital and we are delighted to be working with Bauer and UTV to bid for the second national DAB multiplex licence which will help to realise that digital future.  Our consortium has the necessary credentials to deliver this new network, and if our bid is successful we expect the result to be a significant broadening of choice for radio listeners.”

Paul Keenan, Chief Executive, Bauer Media UK said “A new national DAB licence presents an exciting opportunity for listeners to discover new radio services and for us and the commercial radio industry to further extend reach and service. D2 will further accelerate digital growth in the UK”.

Scott Taunton, Managing Director of UTV Media (GB) said “Ofcom’s advertisement of a new national DAB licence represents a vote of confidence for radio’s continuing relevance and strength as a broadcast medium. In Arqiva and Bauer we believe we have identified the right partners for UTV to formulate a bid for this licence and we look forward to developing our plans over the coming months.”

The consortium is inviting third parties to express an interest in operating new national radio stations as part of its licence application. Arqiva is the contact point for interested parties and has today issued an advertisement inviting expressions of interest. More info can be found here: http://www.arqiva.com/d2/

Read more about this here:


Planet Rock delivers Billboard Marketing Campaign


 Planet Rock is set to unveil a new marketing campaign with featured billboards on M6 Junction 9 (North and South) and M5 Junction 1 (north and south). The station, “Where Rock Lives” will tap into the psyche of its West Midlands contingent, where such rock legends including Led Zeppelin and Black Sabbath hail, with two creative adverts to reflect their brand ethos and encourage drivers to tune into 105.2FM.

The adverts will run three days each week at the motorway sites. The first, a bold text and logo design urging drivers to ‘Tune In, Turn it Up and Rock Out to Planet Rock on 105.2FM and the second, a mock-up of a motorway sign directing you to continue straight on to ‘Planet Rock’, or turn left onto ‘Dullsville’.

Planet Rock plays a deep selection of rock, including album tracks and new music. The breadth of artists is as diverse as Led Zeppelin, The Who, The Rolling Stones, Queen, AC/DC, Black Sabbath, Airbourne, Pink Floyd, Rush and Muse.

The station continues to go from strength to strength with a weekly reach of 1.1 million adults in the UK as per Rajar Q4 2013. The marketing campaign will run until September 30th 2014.