There was much excitement in the Absolute Radio Zoo this morning as the FIFA World Cup arrived in the station as the trophy came through London as part of the Coca-Cola sponsored Trophy Tour, accompanied by ex-England striker Teddy Sheringham.
Christian, Richie, Maggie and of course Russ, all had their pictures taken. And then half the station’s staff queued up to get face to face with the actual Trophy and have our own photos taken. This isn’t a replica! A mirror under the base of Trophy displayed the engraved names of all the winners since 1974 (when this trophy was adopted), proving that this is the original. Roll on the summer!
Categories: sport
Posted by adam on March 12, 2010
As well as on nearly every billboard across London and the South East, Manchester, Birmingham and at various sections on www.absoluteradio.co.uk – you can now see a flash animated version of our Faces For Radio on each and every page of this very blog. (Note: If you’re reading this in an RSS or news reader, you’ll need to click through to the blog to see it).
First comes Frank in his unique nightwear, then Dave loosening those bags followed by the OC giving the lads a first thing fright. What a bathroom… they certainly all have faces for radio! Frank starts slapping his cheek to help wake him up – Dave joins in too .. ah it’s all getting too much – time to close the shower curtain and bring in the branding!
You can probably now see it by looking over towards the right hand side of this blog page!
PS – look out for the MPU advert across other complementary websites soon
Absolute Radio has now had more than ½ million (510,000) mobile application downloads! This is a huge feat since the first application (the iAmp for iPhone) was launched just 11 months ago. We now have 11 mobile applications available on four mobile platforms – iPhone, Android, Nokia and Blackberry as well as being tested & compatible for the new Apple iPad.
Absolute Radio has also signed a new deal with British Gas as they become the first sponsors of the station’s entire podcast and mobile application proposition.
This sponsorship is in addition to British Gas’ sponsorship of the station’s flagship Christian O’Connell Breakfast Show and the integrated campaign will include sponsorship of all podcasts for the station, sponsorship of all mobile application platforms, a homepage takeover of www.absoluteradio.co.uk, live reads on air as well as ads on the station’s iTunes channel.
Absolute Radio’s podcast service continues to grow with a record 936,000 podcasts served in February – a massive 45,000 more than the previous record month in January.
Streamed hours also continue to grow as the Absolute Radio Network (Absolute Radio, Absolute Classic Rock, Absolute 80s and dabbl) streamed via the Internet a record 7.5 million hours of live digital audio in February, up 7% from January.
We continue to publicly release monthly details of live streamed listening hours for the Absolute Radio Network to provide an accurate measure of engagement giving greater insight into how listeners hear it’s output via the internet and providing further accountability for advertisers. No other commercial radio station makes this information public and Absolute Radio is working hard across the industry to ensure it provides consistent figures.
Monthly figures for the network are available here.
In the last 36 hours we’ve seen how the power of social media can help propel a podcast into the top 10 on the itunes podcast chart – still the best indicator of the popularity of podcasts.
New technology here at Golden Square now means we’ve been able to launch video podcast channels for Christian, Geoff and Iain, allowing them to upload daily vodcasts of interviews or behind the scenes exclusive material. With video content being pulled onto our own site, YouTube and iTunes, our listeners can watch online or download to iPods and portable media players and enjoy them on the move.
Iain Lee’s Shepherd’s Pie – the name his audience gave to his ‘telly’ channel – launched quietly on Tuesday night with only a short on-air mention. However by harnessing the power of facebook and twitter, it has reached the dizzy heights of number 8 in the overall iTunes chart and number 2 in the overall video section (within 36 hours). The social media buzz surrounding Iain and Absolute Radio has certainly helped this podcast – in the past we’ve launched a podcast and seen its popularity grow slowly and organically. By directly asking fans to subscribe, rate and review, we’ve helped the trajectory of the podcast… all that alongside the fact the content is very funny and exclusive to the podcast.
Last week was our best ever podcasting week with Frank Skinner’s exclusive midweek podcast delivering staggering results and extremely strong growth from Dave Gorman – both of whom achieved new records smack bang in the middle of our Faces for Radio campaign. Their download figures have helped them back up the iTunes top 30, with Dave reaching number 11 in the charts.
So, why not try a portion of Dave, Frank or even some Shepherd’s Pie…
This week we welcome a new member of the team to the fourth floor with Roni Tewari joining us as our digital account manager.
Roni has spent the last 6 years working for Haymarket Publishing, starting off selling for Motorcycle News and ending up working on sites such stuff.tv and What HiFi. So, that’s the boring stuff out of the way, this is what she’s really about:
Bungee jumping
Sky Diving
Swimming with sharks
Travelling
Home and Away
Neighbours
True Blood
Speaking in strange accents (you’ll have to ask)
and…
Karaoke – particularly Spandau Ballet!
So if you ever need to find Roni, you’ll find her behind the mic (next to Chris Goldson) singing in Welsh.
Categories: People
Posted by adam on March 9, 2010
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