So what do I write on my first ever blog post?
How can I write something longer than my infamous three-word email replies or, as Adrian will tell you, my tendency to miss out words in my written sentences (a flaw my junior school teacher couldn’t beat out of me!)
But let’s give it a go…
Donnach, Adrian & I started this incredible journey, on what we then called ‘Project Tony’, back at the start of the year. At the time all we had was our passion for radio, and a fantastic relationship with our colleagues in India. The journey ahead seemed even longer than the queue for business visas at the Indian Embassy in London.
Five months later though, here we are, staring at the what has to be one of the highest profile media projects of the year. But from the end of June it’s not just about just our ambition, but also the creativity and experience of the teams within Golden Square. It’s about working together to create a new music & entertainment brand, via radio.
So what brands do I love, and how high some do I think we should aim? Well, here are some that spring to mind:
- Leon. Jon Vincent and Allegra McEvedy have taken ‘fast food’ and completely over-turned the stereotype that fast means bad. Have you tried the Super Food salad? It’s incredible. Eight locations in London and many more to come I suspect.
- LinkedIn. My ‘must use’ daily routine, well before Facebook or MySpace. LinkedIn had me hooked straightaway, as an essential professional network that really demonstrates value to my business. Go on, add me to your network!
- Hugo Boss Black Label. Any 40+ man like me, who has long since waved goodbye the 34 inch waist, will appreciate the colour label system at Boss: Orange, Green and Black. It’s a piece of genius branding, to avoid the humiliation of looking for ‘your size’ when browsing for comfort and style. It seems Orange and Green is available on Carnaby Street, whereas Black is prevalent at Airports – should I read something into the that?
Our challenge is to build the foundation for a brand that good in the next 100 days. I know we can do it, if we behave like they behave. And what do they all do? Well they really understand their audience, and they’re absolutely committed to exciting and engaging that audience.
To finish off (for now), I want to borrow a quote that I hold dear, and that I hope you agree with: “No-one listens to the radio, they listen to things that interest & entertain them, and sometimes that is the radio.” So let’s make sure we’re all working to create ever more interesting entertainment.
What do you think? Comment below, and let us know your thoughts…
