Comments on: Fresh Thinking! – by Geoff Lloyd

By: Howard

Howard — Wed, 10 Sep 2008 22:26:16 +0000

Totally agree with Geoff’s thinking. My employment means I am on the road most of the day, and my only choice of entertainment is the radio.
Once, I could pre-set 12 stations, and be entertained by most of them, commercial or BBC.
Gradually, the number of stations I have on the pre-sets has been reduced to 2, Radio 5 and Radio Manchester. And, no, I’m not an old fuddy-duddy; I can tell you more than you need to know about vocal trance.
What’s turned me off is that dreaded word “playlist”. The same tunes over and over and over again.
Please, Geoff, I DON’T WANT to hear a tune I know backwards. Virgin are as culpable as anyone.
Nowadays, with YouTube, Imeem, and a (thankfully) massive choice of web stations, the listeners (ie, the people who are listening, and hearing the adverts, which pays the presenters) have a darned good idea of ehat a good tune is, and if they suggest that to a radio station, they should play it.
I’m sick to death of tedium, bring on something new. P-L-E-E-Z-E!!!

By: mirluki

mirluki — Thu, 04 Sep 2008 11:04:00 +0000

Be Optimistic SALUTE – ABSOLUTE RADIO- good Luck.

By: freeringtonesundemange

freeringtonesundemange — Tue, 29 Jul 2008 22:37:11 +0000

Your site- onegoldensquare.com is excellent site, tnks, webmaster.

By: Graham Kirk

Graham Kirk — Fri, 27 Jun 2008 17:31:36 +0000

As someone who has spent 6 years on a community station in East London I know professionals who have moved onto both BBC and commercial radio, many who want to come back and produce shows they have can have a creative input into. There are people out there who openly say the stations they work on are s**t and the mangement useless. They are not malicious spirits, but seasoned professionals.

The observations Geoff makes hits the nail spot on. The industry is using a outdated business model that has past its self by date. The model itself is not too complex and falls within the limited creative intellectual capacity of most commercial radio management teams(with a few exceptions). The real challage is identifying not the failings of commercial radio, they are too numerous to mention, but developing a successful new approach.

The industry needs a radical shape up. It may end up doing something weird like listening to its creative resources presenters/producers and might even by brave enougth again to listen to you the listener- You Freak.

By: Mike Blunt

Mike Blunt — Thu, 26 Jun 2008 10:29:05 +0000

Couldn’t agree more with these comments. If commercial stations begin to give the listeners ‘what they want’ through the matra of interactivity then how are they different from a person’s i-pod? Commercial pressures make it harder to innovate, but why doesn’t radio use the digital stations in the same way as TV? (i.e. try something out and if it flies then move it onto a mainstream channel)

By: A trawl around the web, June 4th to June 25th - blog - James Cridland

A trawl around the web, June 4th to June 25th - blog - James Cridland — Thu, 26 Jun 2008 00:56:44 +0000

[...] things Fresh Thinking! – by Geoff Lloyd [One Golden Square]"There are armies of brilliant, imaginative people working throughout commercial radio, but [...]

By: James

James — Wed, 25 Jun 2008 17:09:45 +0000

Who cares what it’s called… As long as there’s exciting, innovative content on the way. A fantastic post from Geoff Lloyd. I really hope that his voice is heard.

By: MARK LEVY

MARK LEVY — Wed, 25 Jun 2008 13:50:53 +0000

I’ve already tried to email ABSOLUTE via the VIRGIN website. If the name has to go then the new national radio brand SHOULD be JACK!!!

By: Paul S

Paul S — Wed, 25 Jun 2008 10:39:34 +0000

Widen the playlist for gods sake, for example, Simple Minds have done more decent tracks than Alive and Kicking but you wouldn’t think so listening to Virgin over the last 10 years.

By: Links for 2008-06-25 - tonyscott.org.uk

Links for 2008-06-25 - tonyscott.org.uk — Wed, 25 Jun 2008 09:51:37 +0000

[...] Fresh Thinking! [One Golden Square] [...]