Is Bebo really worth eight Virgin Radios?

“As Drama 2.0 pointed out recently, AOL is starting to think it may have paid too much for Bebo.

The recent sale of Virgin Radio for ‘just’ £53m seems to confirm that.”

Read the full article on the e-consultancy News & Blog.

 

Comments (3)

  1. Glynn Goodall @ June 10, 2008 at 11:43 am | Permalink

    With the sound of Bebo and Tom Tom, maybe repetition is the way to go for a name. Of course, there’s also the point made in another of the articles that it should be something that can have .com in the title.

    Of course, that means the only rhyme that really works is ‘The Bomb.com’.

    So maybe not.

  2. Barry Carlyon @ June 10, 2008 at 12:45 pm | Permalink

    I thought the title of this post was quite funny, when I saw it in my feed reader!

    Eight Virgin Radios, I was thinking about awards….

  3. glynn goodall @ June 10, 2008 at 5:30 pm | Permalink

    With new radio stations being emotional statements, how about something like ‘good’. It’s not too far away from the idea of the previous station name, and is a useful adjective for future diversification: good radio, good tv, good tunes, good mobile etc. Plus it’s a vital component of excellent people’s surnames. ‘Plus’ could work too.

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