Rarely a moment of a day passes without my mind wandering into possible brand benefits and new names. You just can’
t help yourself, do you feel the same?
A quick stroll with the family on a Saturday into the High St to buy some shoes used to be a simple exercise.
Big decision of the day, whether to drag my daughter into the Apple store under the premise that ‘Hanna Montana has an ipod darling’ but risk failing to return without a new pair of crocs. Its too risky, I have to get these shoes. I am told to get Crocs, must be her fifth pair by now……
.
Crocs (www.crocs.co.uk) seem to have burst on the ‘shoe scene’
seen in little over 2 years, I clipped this from their site………….
| It all started when three Boulder, Colorado based founders decided to develop and market an innovative type of footwear called Crocs™ Shoes.
Originally, Crocs™ Shoes were intended as a boating/outdoor shoe because of its slip-resistant, non-marking sole. By 2003, Crocs™ Footwear had become a bona-fide phenomenon, universally accepted as an all purpose shoe for comfort and fashion. From 2003-2004 Crocs, Inc. focused on accommodating our remarkable growth while maintaining control. We have expanded our product line, added warehouses and shipping programs for speedy assembly and delivery, hired a senior management team and acquired Foam Creations, Inc. |
Today, Crocs™ Shoes are available all over the world and on the internet as we continue to significantly expand all aspects of our business.
Despite our rapid success, we still stand behind the core values of Crocs™ Footwear. We are committed to making a lightweight, comfortable, slip-resistant, fashionable and functional shoe, which can be produced quickly and at an affordable price to our customers. We thank you for your support and look forward to providing you with exciting new Crocs™ Shoe designs in the ye |
What a crazy name for a great brand and product.
I suppose one of other things that interests most about CROCS other than their success (and comfort) is the amount of cheap imitations that have flooded the market. One sure fire way to know you are making an impact!
Have a good weekend”
