All decisions have an element of risk, getting a better feel for that risk is key to our decision making. I often get asked about the radio relationship with Research.

Here are re-occurring comments

• How can you research emotion – music!
• Clips of songs down the phone!
• The world is run by b****y focus groups!

For us TIML it’s all about a healthy balance of ‘Art & Science’. Content based around imagination with a carefully controlled mix of insight is how we prefer to plan operate.

I think I must have seen more Worldwide radio research over the years than most other UK operators and those insights never fail to teach something. But I also see too much research, especially in Music Radio killing the creativity and the informed risk taking. I am never quite sure whether I have the balance just right

So what about research within GOLDEN SQUARE ?

How do you feel about our current level of insight?

Are we connected with our Community?

Are we fully informed ?

We could always take the Henry Ford approach “When I asked people what they wanted, they said faster horses – so I gave them a Car”

So what questions have you always been wanting to ask our listeners? Or even ask people who’ve turned their back on us and gone elsewhere?

What insights will help us create the finest music entertainment business in the world?