Comments on: Why don’t jocks ever get to go to the good trips? by Christian O’Connell http://onegoldensquare.com/2008/06/why-dont-jocks-ever-get-to-go-to-the-good-trips-by-christian-o%e2%80%99connell/ Blog to discuss the creation of a new radio brand Fri, 04 May 2012 11:53:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: One Golden Square » Magnus Opus by Geoff Lloyd http://onegoldensquare.com/2008/06/why-dont-jocks-ever-get-to-go-to-the-good-trips-by-christian-o%e2%80%99connell/comment-page-1/#comment-367 One Golden Square » Magnus Opus by Geoff Lloyd Thu, 07 Aug 2008 14:31:28 +0000 http://onegoldensquare.com/?p=26#comment-367 [...] has been to put together a tightly focused, pure research driven radio station. Or, to paraphrase another posting on this blog; all science and no art. But what if we let these talented boys don their smocks and [...] [...] has been to put together a tightly focused, pure research driven radio station. Or, to paraphrase another posting on this blog; all science and no art. But what if we let these talented boys don their smocks and [...]

]]> By: david lloyd http://onegoldensquare.com/2008/06/why-dont-jocks-ever-get-to-go-to-the-good-trips-by-christian-o%e2%80%99connell/comment-page-1/#comment-30 david lloyd Thu, 19 Jun 2008 14:15:02 +0000 http://onegoldensquare.com/?p=26#comment-30 Successful great new entrants to any product market identify latent consumer demand, address it distinctively - and then make sure people know they have. Successful great new entrants to any product market identify latent consumer demand, address it distinctively – and then make sure people know they have.

]]> By: Roque http://onegoldensquare.com/2008/06/why-dont-jocks-ever-get-to-go-to-the-good-trips-by-christian-o%e2%80%99connell/comment-page-1/#comment-26 Roque Thu, 19 Jun 2008 11:48:20 +0000 http://onegoldensquare.com/?p=26#comment-26 This was in the media guardian this week http://www.guardian.co.uk/media/2008/jun/16/radio Particularly like the "Broadcasting" not "narrow casting" This was in the media guardian this week

http://www.guardian.co.uk/media/2008/jun/16/radio

Particularly like the “Broadcasting” not “narrow casting”

]]> By: Clive Dickens http://onegoldensquare.com/2008/06/why-dont-jocks-ever-get-to-go-to-the-good-trips-by-christian-o%e2%80%99connell/comment-page-1/#comment-24 Clive Dickens Wed, 18 Jun 2008 21:50:42 +0000 http://onegoldensquare.com/?p=26#comment-24 In the words of Baldrick from Blackadder... I have cunning plan :) Real Variety and less repetition is just as powerful a tactic as tight playlist like Magic (120 songs). Both can be succesful in a crowded market The One Golden Square music fan has a broad music tastes and I think we can play to that a little more David - Your thoughts? In the words of Baldrick from Blackadder…

I have cunning plan :)

Real Variety and less repetition is just as powerful a tactic as tight playlist like Magic (120 songs).

Both can be succesful in a crowded market

The One Golden Square music fan has a broad music tastes and I think we can play to that a little more

David – Your thoughts?

]]> By: L http://onegoldensquare.com/2008/06/why-dont-jocks-ever-get-to-go-to-the-good-trips-by-christian-o%e2%80%99connell/comment-page-1/#comment-20 L Wed, 18 Jun 2008 11:52:40 +0000 http://onegoldensquare.com/?p=26#comment-20 Some really good points put forward by Christian there. New music and listening to the listeners are key, clearly. We already have a listener input using the "Soundcheck" section of the website (http://www.virginradio.co.uk/music/we_play/soundcheck/index.html) but I feel this needs revising in some way. If I've learned anything during my (short) time in radio, it's that listeners love to feel part of the station - for example, hearing the excitement in someone's voice when doing a phone-in. I recently saw a post on a (private) forum where someone was hugely overjoyed to hear their name mentioned on-air by Geoff - a mere, short song dedication prompted them to post online saying how happy they were. Things like this are seen time and time again on the Community section of the website too. I am aware that I'm probably teaching Granny to suck eggs by mentioning the importance of this! I've also been thinking about outlets such as the Digital Spy forums - often I have read them and there are specific criticisms levied at VR constantly - repetitive playlists being the main one. I fully understand the reasoning for playlists being the way they are, having had this explained in detail; however if this is such a common criticism, perhaps we should be taking note of what people are saying. Especially on a forum which contains a relatively wide variety of users and many radio-buffs! Obviously we can't please every single person due to varying tastes and the variety of radio out there, but we can try. Could it also be a clever marketing idea to tackle such criticisms head on? "We have more than 20 CDs now!" - just to target a specific one! I do hope I haven't spoken out of line, offended anyone or trodden on any toes, just putting my 2p in. :) Some really good points put forward by Christian there. New music and listening to the listeners are key, clearly. We already have a listener input using the “Soundcheck” section of the website (http://www.virginradio.co.uk/music/we_play/soundcheck/index.html) but I feel this needs revising in some way. If I’ve learned anything during my (short) time in radio, it’s that listeners love to feel part of the station – for example, hearing the excitement in someone’s voice when doing a phone-in. I recently saw a post on a (private) forum where someone was hugely overjoyed to hear their name mentioned on-air by Geoff – a mere, short song dedication prompted them to post online saying how happy they were. Things like this are seen time and time again on the Community section of the website too. I am aware that I’m probably teaching Granny to suck eggs by mentioning the importance of this!

I’ve also been thinking about outlets such as the Digital Spy forums – often I have read them and there are specific criticisms levied at VR constantly – repetitive playlists being the main one. I fully understand the reasoning for playlists being the way they are, having had this explained in detail; however if this is such a common criticism, perhaps we should be taking note of what people are saying. Especially on a forum which contains a relatively wide variety of users and many radio-buffs!

Obviously we can’t please every single person due to varying tastes and the variety of radio out there, but we can try. Could it also be a clever marketing idea to tackle such criticisms head on? “We have more than 20 CDs now!” – just to target a specific one!

I do hope I haven’t spoken out of line, offended anyone or trodden on any toes, just putting my 2p in. :)

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