Personally, the adverts don’t bother me.

Nonetheless, I would enjoy more amusing adverts. I don’t think the station is responsible for writing the copy though.

Let’s examine a couple of adverts as examples.

Anything from the taxing authorities always has a “big brother is watching you” component. Presently, there is a bike tax one which I believe threatens castration or hanging in a public square for failure to comply.

The advert about wearing a condom played so often that I started to wear one while listening out of fear of infection.

Immodium is always a fav of mine. The last one wasn’t as amusing as the previous one. I could spend the whole post w/suggestions for Immodium but I’ll save it for another time.

Presently, I’m enjoying the advert for the Harley Medical Group concerning breast augmentation, so much so, that I’m considering getting a breast augmentation. Howabout a competition for a breast augmentation?

Bottom line, I think the listeners would appreciate more creativity and humour in the adverts. I just don’t think the station has any say in the copy for these adverts.

Perhaps, there can be a post explaining how the station secures an advert and what, if any, say the station has in creating the advert.

Thank you.

Radio cannot compete on music alone, especially in contemporary tracks. What radio needs to do is sell a feeling, a style, offer new music and a narrative use of the songs we already know. The day of a jock and a playlist is over. Radio needs production, presenters who love music and can entertain the audience… add this with new ways for the audience to interact and generate revenue then we might be ok. Oh yeah… and make the ads better, much better.

The key is that radio stations now have to evolve and deliver content that isn’t readily available via itunes and other music/entertainment sites – for far too long, radio stations have relayed entertainment content from other sources rather than creating it.

Time to be innovative me’thinks.

So, perhaps, it’s the measurement…