Comments on: Rajar is stable – What does that mean? by Adam Bowie

By: Alison from oop north

Alison from oop north — Sat, 02 Aug 2008 08:39:57 +0000

Reading this, it seems a lot of the emphasis is on the London listener. While I can understand why there should be so much competition to attract such a large number of people, I would beg you not to get any more London focused. Its one thing that really makes me want to switch stations, it feels as though listeners from elsewhere are second class citizens. So please keep a national focus.

By: Marty from new yawk

Marty from new yawk — Fri, 25 Jul 2008 20:29:33 +0000

It is a privilege to be a listener and I am indeed most grateful for the opportunity. Thank you.

By: Adam Bowie

Adam Bowie — Fri, 25 Jul 2008 12:23:28 +0000

Marty, international listening does not contribute towards RAJAR. Official audience figures are only measured in the UK by residents who are provided with RAJAR diaries.

In the same way, if I listen to a New York radio station online, that listening will not be counted by Arbitron in the US ratings.

Indeed you find many broadcasters try to prevent international listeners from hearing their services for a variety of reasons, not least of which is that it costs them money to serve the streams, but the listening that comes through it doesn’t generate any advertising revenue since the majority of advertisements are targeted at the domestic market.

By: Marty from new yawk

Marty from new yawk — Thu, 24 Jul 2008 22:16:13 +0000

Adam, please explain how the international online listeners are accounted for. My understanding is that the international online listener is not a factor in the RAJAR ratings.

Thanks.