Frankly as a listener, I don’t care what you name the station. My only concern is that format remain unchanged and that the presenters on the station remain unchanged.

I’m still not convinced that denying people a financial incentive on the “Name the Station” form is particularly a bright thing to do.

In my opinion, the inherent parsimony reflects badly on the new ownership. I ask that the matter be subject to a “re-think.”

“Of course the days of naming your station after a river are hopefully gone! Yes that’s right international readers… there are plenty of stations in the UK named after a local river!! As are the days of giving your station the Latin word for ‘undefeated’ which bore significance for William the Conqueror but isn’t that great as a radio brand. Come on down ‘Invicta FM’. We know who you are!”

Read the full article here: http://nikgoodman.blogspot.com/2008/06/whats-your-name-again.html

I think I proved that I’m a tosser and this is an emotive subject!

I honestly don’t have disdain for listeners, but I can see how it came across as that from my post. The points I was clumsily trying to make were:

- We need to create a name for the future, not just today. And that depends on knowing what the future strategy is, which is obviously commercially sensitive.
- The final decision on the name will be made by the TIML team and not by a the listeners in a phone vote (as had been suggested by a couple of people); we believe that if the decision was the result of a beauty contest, then we risked having to settle on a comfortable, likable medium rather than something edgy and potentially uncomfortable (which in the long run would build a stronger brand).
- In doing this we hope to get to a great brand name that can sit alongisde names like Orange (rather than phones4u) and Skype (rather than VOIPbuster).

By the way, thanks to all the people who have sent great suggestions through. If listeners want to contribute, they’ll be most welcome :-)

Besides, you’re the marketing person. Presumably, you’re getting paid.

It’s YOUR job to come up with the name.

Hop to it!!!

You’ve suggested the name should come from inside the organization. I think that’s brilliant! So let’s go inside the organization. “Door Radio?” no, too bland.
“Martin from Security Radio” nope, we can’t use that. Too expensive to launch a brand around one person. “Lift Radio” to help you through the ups and downs of your day. “Reception Area Radio” no, too limited. “Post Room Radio” again, too limited. “Stairway Radio” taking you to new heights daily.

I guess you’re right, we listeners can’t make “creative leaps.”

I feel truly blessed you’re here.