We’ve had a frantic time since TIML Radio first walked into Golden Square just 30 working days ago. Each one exhausting but hugely enjoyable.
Where are we now? Well, already we’ve begun teasing the audience on-air with the notion of change and letting our audience both on-air and online know that the things they love about their chosen station will still be here. They will, of course, include our celebrated presenters like Christian O’Connell, and such things as our unique relationship with live music – and real music. I’m sure you’ll agree that our strategy of bringing our existing audiences with us through the journey and gently evolving the new product stands the best chance of both hanging on to our audiences and then building upon them. The growth will be fuelled by some new appointments to complement our existing team, and a healthy array of new initiatives we’re close to announcing.
Our launch plans are advancing – including the largest marketing plan this business has ever seen. We’re encouraging trial in a big way – and, without saying more than I should, we think the campaign itself may grab some headlines. We’re through the analysis stage and now onto the more exciting phase of selecting creative and media. And, of course, adding the new name to label the brand we’re building.
We first walked through the red front door at Golden Square to a great team of people running the UK’s biggest commercial radio station amongst 15-44s. We’re re-painting that door – and similarly putting a new gloss on everything we do too. Our ambition is clear – to be a major UK music entertainment brand – with a hugely successful and distinctive radio station as a key part of that.
As ever, we’ll do our best to keep you in touch.
Donnach
