Comments on: Selling Brands by Nick Hewat http://onegoldensquare.com/2008/08/selling-brands-by-nick-hewat/ Blog to discuss the creation of a new radio brand Fri, 10 Feb 2012 00:23:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: A trawl around the web, August 1st to August 31st - blog - James Cridland http://onegoldensquare.com/2008/08/selling-brands-by-nick-hewat/comment-page-1/#comment-968 A trawl around the web, August 1st to August 31st - blog - James Cridland Sun, 31 Aug 2008 22:52:32 +0000 http://onegoldensquare.com/?p=156#comment-968 [...] Selling Brands, Nick Hewat [one golden square]An essential piece of reading for anyone involved in radio. Ignore the selling brands bit. This should be taught at university. [...] [...] Selling Brands, Nick Hewat [one golden square]An essential piece of reading for anyone involved in radio. Ignore the selling brands bit. This should be taught at university. [...]

]]> By: Alistair MacPherson http://onegoldensquare.com/2008/08/selling-brands-by-nick-hewat/comment-page-1/#comment-627 Alistair MacPherson Fri, 22 Aug 2008 11:43:16 +0000 http://onegoldensquare.com/?p=156#comment-627 To comment on a small part of your blog... about music being the most popular activity for 16-24 year olds. I can concur with that from my youth... music meant the world to me, but I had lost touch from about 25-45... but now I have experienced a resurgence and that I owe to Virgin... it got me in touch with music again, and I am sure many others... a very valuable asset for a music station. I am, however, scared that the new owners will not recognise the potential and try and satisfy younger listeners more. JK & Joel for instance seem to accommodate a much younger audience which appears to go against the core VR strategy. To comment on a small part of your blog… about music being the most popular activity for 16-24 year olds. I can concur with that from my youth… music meant the world to me, but I had lost touch from about 25-45… but now I have experienced a resurgence and that I owe to Virgin… it got me in touch with music again, and I am sure many others… a very valuable asset for a music station. I am, however, scared that the new owners will not recognise the potential and try and satisfy younger listeners more. JK & Joel for instance seem to accommodate a much younger audience which appears to go against the core VR strategy.

]]> By: Marty from new yawk http://onegoldensquare.com/2008/08/selling-brands-by-nick-hewat/comment-page-1/#comment-593 Marty from new yawk Thu, 21 Aug 2008 12:00:47 +0000 http://onegoldensquare.com/?p=156#comment-593 I will commit to purchasing a tshirt with the new brand name/logo as soon as it becomes available. Perhaps also consider tshirts with pics of presenters on the front and the brand name/logo on the reverse. Unfortunately, tattooing the new brand/logo on my person is not an option for me. I will commit to purchasing a tshirt with the new brand name/logo as soon as it becomes available. Perhaps also consider tshirts with pics of presenters on the front and the brand name/logo on the reverse.

Unfortunately, tattooing the new brand/logo on my person is not an option for me.

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