Monthly Archives: September 2008

Absolute Beginners No Longer. By Chris Lawson

30Sep

As Mark said, I think everyone behind the scenes worked incredibly hard and it sounded great on air. There is a lot more that we want to do and things to improve definitely, but I thought it was a fantastic start. Most of the comments on the blogs have been positive, there have been some [...]

Categories: absolute marketing 4

Posted by carrie on September 30, 2008

29/09/2008 – Day 1 at One Golden Square. By Mark Bingham

30Sep

Wow, we have ended our ‘crossfade’ journey and it’s day two of being 100% Absolute Radio.
Behind the scenes, the Programming, Production, PR, Marketing, Digital Media and Tech Team have lived at One Golden Square, working day, night and most weekends to make sure we have everything perfect for day one. I feel like I’ve seen [...]

Categories: What others are saying absolute 2

Posted by carrie on September 30, 2008

Absolute Radio Launch

29Sep

In case you missed it, here’s the audio from the official launch of Absolute Radio at 7.45am today.
Absolute Radio launch

Categories: Events Music absolute 4

Posted by carrie on September 29, 2008

So, from 7.45 on today we became 100% Absolute, but what does that really mean? By Clive

29Sep

On the surface, we just rebranded – but because we’re Absolute, we’re trying to do it differently.  These days, everyone talks about branding, but we don’t often really think what it means.  A supermarket can take the same tin of beans, put three different labels on it and charge three different prices because the branding [...]

Categories: Events absolute 12

Posted by Clive on September 29, 2008

The road from ‘V’ to ‘A’ – by James Curran

29Sep

Well the public have voted! And in what numbers ! It never ceases to amaze me how passionate our listeners are about music, whether in response to our invite to join our weekly playlists or to take part in public votes such as the one we ran over the last few days to find the [...]

Categories: Events Music 2

Posted by admin on September 29, 2008