As Mark said, I think everyone behind the scenes worked incredibly hard and it sounded great on air. There is a lot more that we want to do and things to improve definitely, but I thought it was a fantastic start. Most of the comments on the blogs have been positive, there have been some [...]

Wow, we have ended our ‘crossfade’ journey and it’s day two of being 100% Absolute Radio.
Behind the scenes, the Programming, Production, PR, Marketing, Digital Media and Tech Team have lived at One Golden Square, working day, night and most weekends to make sure we have everything perfect for day one. I feel like I’ve seen [...]

In case you missed it, here’s the audio from the official launch of Absolute Radio at 7.45am today.
Absolute Radio launch

On the surface, we just rebranded – but because we’re Absolute, we’re trying to do it differently.  These days, everyone talks about branding, but we don’t often really think what it means.  A supermarket can take the same tin of beans, put three different labels on it and charge three different prices because the branding [...]

Well the public have voted! And in what numbers ! It never ceases to amaze me how passionate our listeners are about music, whether in response to our invite to join our weekly playlists or to take part in public votes such as the one we ran over the last few days to find the [...]

Allow me to introduce someone that you will be hearing rather a lot of over the coming months. More in fact than Geoff Lloyd or Russ Williams. Greater still than Nick Jackson. He will be our most prolific broadcaster, with an audience that outstrips even Christian O’Connell’s.  It is not for dramatic purposes that this [...]

After much anticipation, we’ve lost our Virgin-ity and Absolute Radio has officially arrived! To celebrate, we’re bringing listeners the very best in live music with exclusive performances from some of the best music acts the world has ever known. Whether that’s Coldplay live in Munich or The Kooks performing an acoustic set in the Absolute [...]

It’s just dawning on me that today Friday 25th of September 2008 is the last full day of the radio station that we know and love as Virgin Radio. It’s been an incredible journey, one worthy of a meaty tome and believe me, as the only original member of the team, it is one that [...]

Although we’re handing back the Virgin Radio licence, we’re not forgetting our heritage when Absolute Radio launches on Monday. We have this enormous wall filled with Virgin Radio history at One Golden Square, and thought you might like to see it.

So as the lights come down on 15 and a bit years of Virgin Radio, I thought it might be worth giving everyone a whistlestop history of Virgin Radio - how it came about and some of the things that have happened here over the years.
Look for a more personal version history of Virgin Radio [...]

I was genuinely excited walking into reception this morning. Things are happening at a rate of knots throughout the station and it’s without question the most exciting time since I’ve been here (a while).
Bearing in mind the various re-incarnations our “shop window” has gone through over the years it is finally turning heads outside… which [...]

Heather Small of M People fame (or should that be shame) sung a song a few years ago in which she asked ‘what have you done today to make you feel proud?’ Thankfully here at Absolute Radio we’re less likely to play that and U2’s Pride will more often get a spin. [...]

If you live in London, you might have seen some of our advertising that’s started to appear on buses here in the capital.

Firstly, I wanted to say we have all been working extremely hard recently in the run-up to the sale of the business, the summer festival season and during the transition to one of the most momentous points in the history of this radio station - the launch of Absolute. The effort, passion and commitment [...]

Joan slid further down in her chair, almost to horizontal. A guttural grunt came involuntarily from her pretty lips as she ran her fingers through her long, curly hair. Another typical day for this hard-working PA, now managing a coven of ‘bosses’. “What time is it in Brazil?”, she croaked. It transpired [...]