Wow, we have ended our ‘crossfade’ journey and it’s day two of being 100% Absolute Radio.

Behind the scenes, the Programming, Production, PR, Marketing, Digital Media and Tech Team have lived at One Golden Square, working day, night and most weekends to make sure we have everything perfect for day one. I feel like I’ve seen Clive Dickens, my new boss, more than my own wife and child for the last few weeks!

But the big question is, has it been worth it?

You bet it has, I wouldn’t have swapped it for the world. To be part of a new national radio station launch is a one in a million chance of a lifetime. If it all ends tomorrow for me, so be it, I was still part of the launch of Absolute Radio. I was there on day one.

But more importantly, do our listeners agree, do they like what’s coming out of the speakers? Have we kept our promise of keeping the things they like, but at the same time, sending them on an audio journey of discovery.

Here’s a selection of emails that we received from our listeners…

Seriously, it’s amazing.
I’m not going to bother with fancy letter-presentation techniques or long-winded intros, there really isn’t any point.
For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again.
If you keep it this way, so, SO many people across the nation will be at your feet. As will many others, because what you’re doing now is *amazing*. (Excuse the poor quality of the vocabulary and the English in general)
So yes, good stuff, please don’t change it! :)
From: Anoushka G

Having originally listened to Virgin at the start and drifted away as the music changed its focus, I’ve got to say what you have been playing in the last few hours has been brilliant. I’ve even downloaded some Elvis Costello, Squeeze and Queen having heard some long forgotten tracks. Keep it like this and I’ll be back for good
From: Simon Smith

Have been so worried that my virgin was going to disappear but if the last few broadcasts have anything to go by….oh thank god my ultimate station. although I have a vast music collection, now I don’t need to stick a cd in…thankyou . thankyouxxxx
From: Clare Ragless

For the first time in my life, I’ve switched off the telly to listen to the radio. Absolutely better than Virgin.
From: Keith, Oakley

When you have feedback like this from your listeners, you must be doing something right.
Here’s to many more great days of Absolute Radio.

Mark, Programme Manager