Music, People

A New Beginning by David Lloyd

Joan slid further down in her chair, almost to horizontal. A guttural grunt came involuntarily from her pretty lips as she ran her fingers through her long, curly hair. Another typical day for this hard-working PA, now managing a coven of ‘bosses’. “What time is it in Brazil?”, she croaked. It transpired that, in a three word email softened only by a puzzling emoticon, busy Clive had decreed that a meeting with some bizarre company be postponed. From a cold Google start, Joan uncovered that said company had Head Offices listed in the US and Brazil and decided to try Brazil first. To see if they knew of a man called Clive. And whether they were expecting him on a conference call.

It’s been that sort of time, these last few weeks. Putting our foot down on the open road to make sure we get there on time. Plans all so detailed, they’ve needed A3 multi-coloured printouts, caressed by that nice marketing man from Albion with the great dress sense. Nothing left to chance. Meetings. Meetings and more meetings. Cancelled meetings. Rearranged meetings. Meetings that were about one thing but now are about another. 7.30 am meetings. Meetings where one disembodied attendee booms from the spider-phone like a Dr. Who monster. Meetings where half the attendees gather in one meeting room - and the rest in another: both wondering where the remainder are. But, importantly, productive meetings with lots of custard creams.

And it’s going well. The listeners seem to have cottoned on to what we are up to and are enjoying the journey. The coverage has been impressive - and it’s a tribute to the team here that they have managed to get across the intelligence of our case absolutely.

For me personally, it’s been a funny time. I was parachuted in as Programme Director just before the company sale, to keep the ship heading for the right harbour. Then, when Clive and Co arrived, it was expected I’d have to hand over this teenage foster child onto its new adopted parents with a tearful farewell at the garden gate. I’m hugely proud but sad.

It’s become a ritual in our great industry that once a manager - or presenter - is displaced, they are despatched within hours with a macho curl of the lip. Here, it has been genuinely different. It was always clear that the new guys had more than sufficient brains (Clive’s cerebral energy alone is enough to power the whole of Sussex), so they had no need for my 80s anorak mind too. When they invited me to ‘hang around’ to help with the launch, I smiled, thinking they were being typically polite. They were - but I tossed my black bin bag to one side once I realised they also meant it. Damn, I had dreams of months in Mykonos. But, actually, how wise. More typically, swaggering new managements invade stations, making a swathe of very sensible decisions, accompanied by a whole host of naff ones, just because they do not trouble to seek the views of those who have lived in the house for a few years and know where the dry rot is and which walls not to knock down without an RSJ.

That’s what Clive, Donnach and Adrian have done. Like me, Clive’s a fan of early starts, and as the dawn smell from Gregg’s wafted across the road, he’d wander into my office (a kingdom in which I have been permitted to remain with seeming diplomatic immunity) and share his plans fully in a way he need not have. I’ve thus been equipped to catch a few balls which might have been dropped as they shifted up to sixth gear. Consequently, even knowing I was only ever going to witness the first breaths of this Absolute infant, I care about this new station as much as I have cared about any. The fact that I agree with Clive’s tactics does help.

Some stations are just breeze blocks and no spirit. Anonymous buildings on industrial estates full of anonymous people. This place is different - and that’s why it’s such a great foundation. You know those companies where every day brings a growl of those irate emails which generate even longer responses: angry paragraphs that ruin your day when you read them remotely when on holiday. Well, you don’t get that here. Some inter-floor e-mail trails are so constructive I want to frame them. Only those who’ve worked at other stations will know why. This is a truly great, fun place. All fuel for my radio-themed novel - which I shall now finish ‘cos life in radio just has to be more exciting that the Bill or Holby City.

Goodbye to all my programming team - including gifted and inspiring presenters, still refreshingly hungry to do each show better. A marketing and comms team with great talent, calmness and huge character. And, upstairs, a commercial team second to none. One day, someone should assemble a book of valedictory notes and speeches from people who have passed through the now black front door of Golden Square, because each person has left a bit of their heart. This building has a culture so strong that it need never be written down. I shall miss so many people here.

The new guys have brought energy, vision, intelligence and no-one could have cast them better to grab hold of the passion and talent within this building by the scruff of its neck for the good of commercial radio. I wanted to get the Golden Square spirit coming out the speakers; and I think that’s what the new guys want too. No-one can predict the future - listener behaviour is always difficult to anticipate and we live in challenging times - but few deserve success more the determined team here - new and old. If they get one new listener for every hour Clive has worked (or e-mail he has sent) we’ll take the smile off that talented, handsome Andy Parfitt’s BBC face. Here’s a window of opportunity - and I’ll watch from the sideline. Proudly.

Goodbye.

David Lloyd. Soon to be - ‘available for hire’.

And here’s David’s leaving video!

11 Comments

  1. Gaz,

    All the best, David. A breath of fresh air who’ll be missed.

    Quick question. In the video, Christian appears holding a message saying, firstly, ‘Kevin Greening Gag’ and then ‘Your Idea’, emphasising the latter bit. Anyone know what this is a reference to?


  2. Andy,

    To the man who i first met in Birmingham at at chrysalis agm, who listened to me even as I was ranting drunkenly about the future of radio, I was on work placement(sorry).

    To the man in the bright shirt whom made RAJAR presentations in BOBs enjoyable.

    I wish you the best of luck from a little guy who learnt a great deal from a distance of how passion can make radio great!


  3. Matt from THE AM SHOW,

    Wow…

    David your a lucky man

    If anything I think that video should be used as the new TV. Absolute Radio is a family who share one great purpose; great music - new and old.

    In the modified words of Geoff;
    Its not our radio station, its yours.

    (btw any jobs going, I make really good cups of tea and if your lucking I might even get you a party ring)


  4. Jim,

    I love Iain’s notice.


  5. Marty from new yawk,

    The video for David was awesome. Thank you for sharing that.

    Good luck, David in your future endeavors. It has been a pleasure listening during your tenure.


  6. Frank,

    ‘Some stations are just breeze blocks and no spirit. Anonymous buildings on industrial estates full of anonymous people.’

    I Betton know which company you have in mind. Still, mustn’t take the Michael.


  7. andy,

    brilliant video! one goldensquare seems a great place to work!


  8. Alistair MacPherson,

    What a great leaving video!!!


  9. Pedro,

    Bye, David! I’m from Brazil, I’ve been listening to Virgin online for years, and I’m sad to say I’m very disappointed with the change into ‘Absolute’. But I hope you guys make it as successful as before.

    And, by the way, we are always GMT -3 hours here. :o)


  10. Len groat,

    ‘Gosh’ ~ to use a ‘Lloydism’ what a fluid writer you are young David!

    Okay, I’ll be REALLY embarrasing and let anyone who gets this far down the list of responses…. know that I’m VERY proud I gave you that job at ‘Radio Trent 301′ (that dates me AND you) back in 1979. I was ‘concerned’ when you moved down to (our) Leicester Sound and got so independent ~ then ‘impressesd’ when you went to Lincs FM (and made it a great station’ and well, after that.. HOW ON EARTH did you manage to ‘do do do what ya did did did) for Galaxy, LBC (I still wish you’d bought that JAM jingle package!) and then the incredible switch to Virgin, whilst simultaneously being the *star* presenter on Saga Radio… which ’splodged’ in sMOoTh Radio ! And now you are a BEEB boy in Nottingham. I’m sure I must have missed a few of your stations off the list (of course you did the launch GEM OB and later Sunday mornings). So your leaving note here has prompted me to say that I’m ‘proud’ (second time) of you for having so much visonimaginationoriginality in both your broadcasting and management style, and I know that wherever the magnetic draw of the might medium of radio leads you it will benefit an audience yet to discover the zest of ‘Dynamo David’ ! Hey, it’s 30 years in 2009 since I gave you your first job (did I mention that earlier?) so do reward yourself with a month in Mykonos, or maybe as you AGE somewhere sedate like central Portugal might fit the bill? Wherever you go, ‘Have a Golden [square] Day’!


  11. Len Maxwell,

    Liz Shaw had a 3 week goodbye locally

    Alex got lday at |Leeeds

    CJ had 3 weeks locally….came back later

    Jimmy young complained at 80 plus

    whats best. the push is the push Len


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