A quick glance at the graph below should give you an idea of what the No Repeat guarantee means.
Absolute Radio played over 732 different tracks in the w/c 27th Sept (launch week), our highest figure since this tracking began in April 2006. Capital played 234 individual tracks, their lowest figure for a while. Now that the No Repeat Guaranteee has kicked in I wouldn’t be surprised to see this tally rise. Indeed Absolute Radio will surpass Radio 2 in the coming weeks as the UK radio station that plays the most individual unique tracks.
As you can see from the second graph, below, this has the effect that our average amount of plays per track is down from 3.4 per week to 2.4.
Meanwhile Capital’s repetition remains at an all-time high with 9.7 plays per track.
This comes back to the idea of different “routes to success”, which we talked about on the blog back in August.
For some stations the right route might be to play a few songs a lot.
For Absolute Radio it means offering a wider variety of songs and a broad range of classic artists.
So you’ll still hear the new Oasis single every day – because it Rocks.
But you’ll also get fan favourites like Columbia, Slide Away, Acquiesce and D’You Wanna Be A Spaceman – all of which we have played in the last week – alongside new album tracks like I’m Outta Time and Falling Down; which has been called Noel’s best song in years.
Our audience expect no less – and that’s why we have introduced the No Repeat Guarantee.
Tim
