No – that’s not just us at Absolute Radio talking – but the whole UK radio industry.

Christmas is a very important time for DAB digital radio, with a vast proportion of sets sold over the period as people realise that they make lovely cost effective gifts – from low priced Asda DAB radios to state of the art models that incorporate WiFi radio as well.

This Christmas, the Digital Radio Development Bureau (DRDB) has ensured that a common message is used by both commercial radio and the BBC to drive digital radio set sales. From now until Christmas, just about every major commercial radio group and station in the UK will be carrying promotional audio ads for DAB. And there’ll be trails on BBC radio and television as well.

There’ll be point-of-sale material in branches of John Lewis, Currys and Sony Centres, as well as in several of the major supermarket chains.

There are three pieces of commercial radio copy, and you can listen to them right here:

Bathroom Soap

Aftershave

Jumper