Brands, Events, absolute

The Great Cab Giveaway

November 17th, 2008

Posted By adam

Well, we wanted to bring Soho to a standstill with the great cab giveaway this morning and I think we can say Mission Accomplished!

The Pure Highway giveaway has been amazingly successful on-air and online in week one. We’ve had more than 15 000 people enter our online draw in the first week and we had well over 100 cabbies turn up this morning to get their free radios.

We’re hoping to do something similar elsewhere in the country… standby for more on that.

Thanks to everyone that helped out this morning handing the radios - here’s the video starring the OC, VBH and with cameos from some other familiar faces.

JavaScript and Adobe Flash player are required to view this clip.

PS. Yes - we know we’re a little logo heavy at the moment. We’ll get that sorted!

3 Comments

  1. Bingethink,
    November 17th, 2008 at 5:05 pm:

    Great promotion. For a London station.

    But, is it really quite enough, on a national station, to write “we’re hoping to do something similar elsewhere in the country..”? Especially as the benefits of a DAB radio for a listener outside London are much greater than the benefits inside London, who can already hear you in stereo on 105.8?


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  2. David, Northern Ireland,
    November 19th, 2008 at 10:02 pm:

    I look forward to seeing Absolute Radio travel around the UK. Afterall they have a “National” licence so it’s only fair that they travel around their broadcast area and I look forward to seeing them in Northern Ireland - maybe even a week long outside broadcast??

    As for DAB - AR isn’t on the DAB platform in Northern Ireland and with the winter nights fast drawing in, the AM signal tends to fade from late afternoon onwards. it is a shame as I would visit my sister which is a 2 hour drive and I don’t like having to switch to another station half way into the journey. There is only 1 AM transmitter in Northern Ireland.

    I hope it won’t be too long before the DAB problem gets sorted.


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  3. One Golden Square » DAB Giveaway by Paul Sylvester,
    November 27th, 2008 at 6:34 am:

    [...] as part of the breakfast show. I don’t think any of us would have expected this to be as popular as it was and I certainly had a sleepless night, thinking only 3 cabs would turn [...]


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