Recent figures released by the DRDB show that cumulative sales of DAB radios are up to 8.53 million, with 29.7% of adults having a DAB set in their home.
Growth in sales for Q4 2008 was up 3% yr-on-yr, whilst sales of traditional analogue radios showed a 2% drop.
The following chart shows the steady increase in DAB sales over the past 5 years
Cumulative DAB volume
According the the most recent RAJAR figures, DAB now accounts for the majority of digital listening and 11.4% of total listening.
David, Northern Ireland
I think more work needs to be done to extend DAB coverage across the UK. Northern Ireland badly needs a second DAB multiplex so that stations like Absolute Radio can be made available on the DAB platform instead of having to put up with 1215AM and its interference!
Marty from new yawk
Any thought to having an Absolute Radio branded DAB radio to distribute through promotions? This way the name Absolute Radio w/b in front of them whenever they turn on the radio.
(I’m sorry, it’s Sunday and I had some time to think. I’ve edited out the more peculiar thoughts for the benefit of the readers).
gerald
fully agree with david more work needs to be done to get a second dab multiplex for n.ireland so we can get mabe absolute radio/80s. dab choice in n.ireland is dire. from gerald in n.ireland.
