If you’re not too interested in radio audience measurement, you might want to skip over this entry, but if you are, then this link is worth a read.
UK measurement body RAJAR spent a lot of time and money testing meters (PPMs) that would automatically measure what services you listened to before ultimately rejecting them as a replacement for the current diary based methodology.
But in the US, they’ve been adopted PPMs in a number of large marketplaces, dismissing one of the short-comings that RAJAR found – the reduced measurement of listening at breakfast.
This piece argues that perhaps RAJAR was right and questioning whether or not enough research has been carried out in US into measuring the effect of listening at breakfast. Was America perhaps too fast adopting PPMs?
