but that’s very un-exciting. What’s MORE exciting is that the first political interview on Twitter was conducted this week… with none other than John McCain (the White House candidate who famously admitted during the campaign that he had never sent an email)….

http://www.eweek.com/c/a/Messaging-and-Collaboration/McCain-Twitter-Interview-Draws-Buzz-665975/

Was this just a gimmick? Well, yes. But it’s still an interesting development in the history of social networking/interaction websites.

The cost to the station is zero which makes it exceptionally appealing from a marketing standpoint.

As an online listener, it is easy for me to join in. However, the risk you run is alienating the listeners who still have trouble turning on the computer let alone the radio.

I think you need to take the demographics of your listeners and overlay that with the computer literacy of that demographic. Hopefully, the non-computer literate w/b in the distinct minority.

Absent that caveat, hopefully you will take advantage of whatever comes after facebook and twitter as well.

(I hate it when I appear too rational).