Adrian Hieatt hasn’t been the same since he was called ‘cute’ by Bruno at last week’s red carpet premiere…..he now has an agent, eyeliner and dubious modelling deal. Another interesting thing to come out of this meeting of minds is that it has given us our most watched video on youtube.

More than Fifty thousand people have watched the encounter on the site in less than a week. A fifth of these views have been in the last 24 hours and it’s only going to soar from here. What’s interesting is who is watching and where they’re watching: 73% of viewers are male and they’re mainly 35-44. More than 80% of people watch the clip to the bitter end and almost two thirds found the video through a youtube search for ‘Bruno’.

We already know that our red carpet material is popular on youtube, increases our hits (This clip’s taken over from Brad Pitt at the BAFTAs as most popular) and boosts awareness of the radio station. That’s why we’re going to be covering increasing our movie coverage over the coming months.