The digital team have been busy building a new radio platform and we are almost ready to share it with you. Some of you may know it as Project Wallaby, Project Control, or “Potentially the most exciting and innovative radio innovation ever.” Ok, that’s my name for it, not that I’m biased.
Over the next couple of weeks we will want you to test it, listen to it and tell us what you think before we roll it out to Beta. This is the first of a few products we want to get out in advance of our first birthday, so watch this space!
More details will follow and we will test the concept as a non commercial format first, before refining ready for a launch with potential commercial partners. We think it’s one of a kind so its going to be really exciting once we go through the traditional digital teething problems. It’s only version 1 and we are looking at adding more features to it along the way.
So, there is still lots to do, but when the email comes round over the next couple of weeks please check it out and remember those new presents you used to get on your birthday as a kid.
Take it out the box, don’t bother reading the instructions, give it the once over and play with it too death for a week or so and see whether it breaks or not. Then deliver your verdict as to whether it’s the best toy ever or you’d rather play with the wrapping.