Today, Absolute Radio is launching our new Stats page.
As it says on the page on itself, in our ongoing attempt to be as open as we possibly can, we’re starting to release some of our internet listening figures. These are taken from our audio streams, and is based on information derived directly from our streaming logs. This isn’t a particularly easy process as we broadcast in lots of different streaming formats and through lots of standalone devices such as our iAmp applications and standalone internet radio devices. In particular Ben Matthew in our Technology team has worked hard to provide accurate information, and if you really want to, you can read his detailed methodology over on the Stats page.
At the moment we’re releasing a single figure detailing our monthly listening across the Absolute Radio Network of stations including our main service, Absolute Radio, as well as Absolute Radio Classic Rock and Absolute Radio Xtreme (it’s too early yet to include Dabbl). But in time we’re hoping to release more data at a more granular level.
We also hope that other stations will also release data. We’ve worked closely with the BBC to try to produce our numbers in manner that’s consistant with those that the BBC has been releasing. This hasn’t been easy to achieve, and we hope to in time that across the radio industry we’ll all be able to release directly comparable figures between different stations and groups. To that end, we hope that some of our industry colleagues and competitors will also begin to release some of their data.
It should be noted that this certainly isn’t a replacement for RAJAR, the radio industry’s listening currency. While RAJAR includes a level of measurement of listening via different platforms, the methodology is completely different and it would be unfair to make direct comparisons between the two.
A couple of final notes: we’ve tried to remove any listening carried out by “robots” – tools that are used commonly by search engines and others that can skew site statistics – and it should be noted that these figures don’t include any “listen-again” or podcast listening data.
If you have any thoughts or questions, feel free to ask below.