Pure Sensia

Today the DRDB announced that the ten million DAB set milestone had been reached. By the end of November, more than ten million DAB digital radio sets had been sold in the UK. It took eight years to sell the first five million, while the second five million have taken just 30 months. And Pure has announced that it’s sold three million sets itself worldwide.

This comes with December sales still to come, in the run-up to the busiest time of year for DAB digital radio sales as people buy them as gifts for Christmas. And with radios starting at under £30 pounds, and continuing right up to high-end sets like the Pure Sensia, there’s something for everyone.

If you’ve been watching BBC TV, you may have seen the trail promoting the “evolution” of radio that they’re running to encourage listeners to take up digital radios to hear some of the additional BBC radio services that are available digitally.