We are all very excited to be launching our biggest ever marketing campaign (well… since 2008), and we’re going to give you lot a sneak peek at it before it hits the big billboards. Before we do though, let us tell you a little bit about it.

We took our three breakfast DJs (Frank Skinner, Dave Gorman and Christian O’Connell) to the depths of Shoreditch with strict instructions: to look as unshaven and bedraggled as possible. We then asked them to replicate (and exaggerate) their morning bathroom routine. Taking a good look at them together, we suddenly thought what an ugly bunch they seemed. And thus the line ‘Faces for Radio’ was born. To be fair to the guys the lighting was harsh and the bedroom attire was certainly interesting… (particularly for Frank)!

Teaming up with acclaimed photographer Gary Salter, who specialises in capturing stark contrasts, we have produced a distinctive and funny campaign which will sit largely across outdoor 48 sheets, digital and print. We also have some backstage footage which we will share with you too soon. Having three comedians in one room together for 8 hours gave rise to some hilarious scenes.

The campaign starts on the 1st March. But, as always, we’re putting them up here first. Come back soon for more!

Charlotte