If you listen to us through our online player and use a browser other than Internet Explorer, you may have noticed we’ve just introduced an audio preroll to the start of each stream.
So why have we decided to do this? Previously we only streamed a preroll to Internet Explorer users. However, according to our stats, Internet Explorer now accounts for 63% of our website listening – down from 73% the previous year. With the increased usage of other browsers such as Firefox, Safari and Chrome, we thought this was a great way of extending our reach.
Browser visits to www.absoluteradio.co.uk
So how does this work? We’ve developed a system that allows any of our content team to simply attach a new preroll to any MP3 and Windows Media live audio stream. It even gives us the flexibility to schedule different prerolls during different shows. So perhaps you’ll hear a ‘Who’s Calling Christian’ preroll during the breakfast show and a different message at other times. Clever eh?
So next time you’re listening to us via our website, keep your ears peeled for our prerolls!
