The Apple iPad is now available in the UK – and we’re about to see the impact it has on the consumption of digital audio and video.
The Absolute Radio website has already been optimised in HTML5 for the iPad, as you might have already seen – but what does this mean when you take your iPad out of the box? It means you’re guaranteed to be able to visit Absolute Radio to see great quality music videos of Florence and the Machine at Abbey Road, Doves and Mumford & Sons playing at St Barnabas Chapel, and all the other great live performances we’ve recorded over the past two years. Plus you’ll also be able to listen live to our stations via the audio player on the site.
We decided to produce a compatible website, rather than an application for the iPad launch, because we wanted to offer as much value as possible in the most effective way. And having had iPads to use since the U.S launch, we’ve found ourselves surfing the web more and more due to the fast and effective internet browsing, and using applications less than on a mobile (the larger screen size means applications aren’t as necessary). If you’re more interested in the split between applications and websites, I’ve written an article about it on my personal blog.
And we’ll soon know if it’s the right decision – we’re able to track exactly how many people are visiting the Absolute Radio website via each device.
For example, since the launch of the Apple iPad in the U.S on April 3rd, we’ve seen the following split:
- Desktop visits via the Safari browser: 89,189
- Mobile visits via the Safari browser: 19,985
- Tablet visits via the Safari browser: 456
Or for the Apple split:
- Mac: 79,055
- iPhone: 11,310
- iPod: 4,204
- iPad: 456
From today we’ll be able to verify the reports of increased web usage and video consumption via the Apple iPad, and see if we’re right!
