Absolute Radio is the most advanced digital radio station in the commercial sector, and we’re committed to transparency and accountability. We’ve pioneered the release of monthly digital engagement metrics as part of our duty to clients in a digital age, and we remain the only UK commercial radio station to publicly release streaming, and on demand, listening hours.
The Absolute Radio network of brands recorded 6.6 million streamed hours of live audio in June, an increase of 5% from May, 2010.
Ahead of next week’s RAJAR, this includes figures for Absolute Radio 90s, our newly launched DAB Digital radio station, which is the first sign of the success it’s had since launch.
On demand listening is a huge growth area for the station which rose in June to 1.9 million hours, which is a 12% increase. This not only opens up our valuable content to be consumed when it’s most convenient for listeners, but it’s also an attractive and pioneering proposition that can be ‘owned’ by commercial partners. And this is currently in the marketplace with advertisers.
Absolute Radio has also reached over 3 million podcast downloads in June, which is up 60% from the previous month, alongside 325,000 Youtube views, which is also up 60%. The increases can be attributed towards the successful Baddiel & Skinner World Cup campaign, which incorporated podcasts, live shows, digital content, and a live event strategy.
This month, figures for the Absolute Radio mobile downloads include 284,000 downloads on Nokia’s mobile platform. In May we reached one million downloads across four platforms: Nokia, Apple, Android and BlackBerry.
Absolute Radio is working hard across the radio industry to ensure we provide consistent figures. The statistics are gathered using actual listening data and associated information accessed via internet radio devices, mobile phones and computers. It also includes data recorded by the use of cookies for internet visits.
