Absolute Radio Network posts highest reach since Q4 2008 with over 2 million listeners

  • Absolute Radio’s network reach is back up to over 2 million listeners – the highest since Q4 2008.

 

  • The Absolute Radio network posted a 10.9% increase quarter on quarter, 7.5% year on year with 2.02 million listeners with a 13.9% year on year increase in listening hours (+4.5% quarter on quarter).

 

  • Listening to the Christian O’Connell Breakfast Show has increased by 12.1% quarter on quarter, now with 908,000 listeners.

 

  • Absolute Radio’s reach is also up 13.7% quarter on quarter to 1,587,000. Its reach is up 6.5% quarter on quarter and 4% year on year.

 

  • Absolute Classic Rock’s reach is up 9% quarter on quarter and 45.5% year on year.

 

  • New station Absolute 80s is up 9.1% quarter on quarter to 288,000.

 

“This quarter we launched our Faces for Radio marketing creative focused on our 7 day breakfast offering; Frank Skinner, Dave Gorman and Christian O’Connell – and Breakfast is up. We undertook a successful World Cup campaign fronted by Baddiel & Skinner and next quarter we kick-off our Barclays Premier League coverage with Rock ‘N’ Roll Football.” said Clive Dickens, Chief Operating Officer at Absolute Radio. “Digitally – Absolute 80s and Absolute Classic Rock continue to perform very strongly – next quarter Absolute Radio 90s and Absolute Radio extra will add to this even more.”

Comments (1)

  1. marty from new yawk @ August 6, 2010 at 8:25 pm | Permalink

    I can now point these figures out to others to suggest I’m not crazy for listening so often. Clearly, there are other reasons. Congrats!

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