It’s back!
Earlier on this year we launched our biggest ever marketing campaign since Absolute Radio launched in 2008. From 30th August – we’ll be rolling out the second phase of our ‘Faces for Radio’ outdoor marketing campaign across the South East of England. The public will be greeted with the charismatic faces of our Breakfast show DJ’s across the week on Absolute Radio – Christian O’Connell, Frank Skinner and Dave Gorman on their daily work commute.
The campaign shouts about our breakfast shows across the week – Christian O’Connell’s cheeky banter on weekdays, to Frank Skinner’s laugh out loud observations on Saturday mornings and Dave Gorman’s whimsical humour on Sundays.
The campaign will be taking over a range of high profile outdoor poster sites across London and will display the stand out creative from acclaimed photographer Gary Salt. The image shows our morning DJ’s looking unshaven and slightly bedraggled as they drag themselves out of bed ready for their breakfast show – other stations may show their DJs as smiley, airbrushed, sunshine happiness but Absolute Radio’s approach is slightly more honest and real.
Look out for an Absolute Radio billboard coming to your route to work soon!
Find out more about Christian O’Connell, Frank Skinner and Dave Gorman at www.absoluteradio.co.uk/facesforradio
