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At Absolute Radio we're committed to redefining radio, and you're all invited along for the ride.We're about real music, comedy and football - leading the industry as a digital innovator as we push radio forward into a smart, connected and logged-on age. We develop applications for the web, emerging platforms, for mobile, wi-fi radio, and next-generation DAB from our in house One Golden Square labs team.
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Sky to Sponsor Live Premier League Coverage on Absolute Radio
Sky has come on board here at Absolute Radio to sponsor our Barclays Premier League football coverage for the 2010/2011 season.
The sponsorship will see Sky promote its line-up of Sky Sports channels, including Sky Sports News, all of which are available in High Definition only on Sky. In addition to supporting a national through-the-line campaign promoting Sky as the home of Sky Sports, the activity will also outline key programming highlights from the Sky Sports schedule as well as creating awareness of Sky 3D, in anticipation of its launch to Sky+HD homes on 1st October 2010.
Absolute Radio will be offering listeners a choice on a Saturday afternoon by splitting its frequencies. The integrated on-air and online sponsorship campaign will run from July 2010 through until May 2011 and will encompass live commentary sponsorship on AM and a new service called Absolute Radio Extra on DAB, plus Rock ‘n’ Roll Football – a mix of music and goals available on the FM and DAB platforms. The deal also encompasses a pre match show on Absolute Radio Extra and post match shows across all platforms. Both streams will be available to listen on DAB and online in the UK at www.absoluteradio.co.uk to broadcast commentary from 32 Barclays Premier League matches at 3:00pm Saturday.
The activity will include interactive listener promotions, a range of on-air and on-line features and promotions extending across both stations portfolio of assets. In another first, the sponsorship credits, tags and messaging will be rotated on a weekly basis to support and underpin the rolling Sky marketing and brand campaigns.
The campaign will support the biggest year yet on Sky Sports, with more live Barclays Premier League football than ever (115 matches), the Ashes, Ryder Cup, UEFA Champions League, Scottish Premier League, Premiership and Heineken Cup rugby, international football and rugby, US and European PGA golf and much more besides.
In addition to offering the best of the action in HD, on 1st October Sky will also launch Sky 3D to its Sky+HD customer base, which will offer live sports in 3D each week. It will be Europe’s first 3DTV channel.