The Guardian has published a blog by Chief Operating Officer at Absolute Radio Clive Dickens on the future of audience data in Radio. It looks at how Absolute Radio has introduced new technology to offer our audience & free account holders higher quality audio along with less, but more relevant, audio advertising. This is achieved by listeners sharing private information including their exact age, gender and active location, Absolute Radio can offer subscribers a visualized advert tailored to them, which is called InStream advertising.
You can read the full blog here
