I did say that we currently find ourselves knee deep in awards season, so it should come as no surprise that we’ve just been nominated for another two awards; this time for the Creative Out of Home Awards (COOH).
The Drum has launched the COOH Awards in association with Clear Channel to celebrate, recognise and reward the best in out of home advertising.
If you’re familiar with our marketing efforts, you’ll know that we’re rather partial to a good outdoor campaign, having run two this year for Faces for Radio and Euro 2012. So we’re rather pleased to be nominated for both! Out of home continues
to be one of the most effective forms of advertising, offering brands instant ‘stand out’ to a captured audience. And with the advent of digital formats, it allows brands to be more strategic and tactical than ever before.
We really made the most of the digital formats for our Euro 2012 campaign which has been shortlisted for the ‘Digital Campaign’ category. Our outdoor showed Ian Wright crowd surfing across England-clad football fans and promoted every England fixture which we broadcast live on 105.8FM in London. The ads changed to a strong ‘Listen Live Now’ call to action when the match went live. And we were armed and ready with a contingency plan when the inevitable happened and England got kicked out. As soon as the team were out, so were all England references – instead, our outdoor showed Ian in regular clothes, being held up by regular-clothed football supporters alongside a generic live commentary message.
Our Faces for Radio campaign has been shortlisted in the ‘Integration’ category. We made history with a media first, demonstrating a dynamic ‘Now Playing’ live feed on digital outdoor sites. This feature used a live RSS feed to indicate what was currently playing on Absolute Radio giving both drivers and pedestrians an immediate and interactive taste of the Absolute Radio playlist as well as an incentive to trial our station.
So there you have it – another two very nice nominations to add to the list.
We’ll let you know if we’re lucky enough to win when the awards are handed out at the Emirates Stadium on Thursday November 22nd.
And in case you missed it, our other nominations include:
Campaign Media Awards: ‘Media and Entertainment’ category for #nowplaying marketing campaign
Campaign Media Awards: ‘Radio Sales Team of the Year’ category
MiAwards: ‘Best Social Media Campaign’ category for #nowplaying