Absolute Radio’s joining forces with Food Network UK to promote the Adam Richman Weekend on Saturday 2nd and Sunday 3rd February featuring back-to-back episodes of Man v Food Nation, The Best Sandwich in America and Amazing Eats.
Listeners to the Christian O’Connell Breakfast Show are already familiar with the “snack genius” item where fans of the show send in their unusual gastronomic ideas for presenters Christian O’Connell and Richie Firth to taste.
In Man v. Food Nation, Adam Richman travels across the United States to explore the culture and unique “big food” of one city in each episode.
Now the two are combining as Christian has given the Food Network special permission to commercial partner on this particular in-show feature; an indicator of the complementary nature of the promotion.
The campaign kicks off on Wednesday January 23rd with a three week promotion featuring two radio spots; one with Adam Richman promoting the weekend programming and another highlighting a competition which gives six people the chance to win a ‘foodie’ trip to New York for two. Listeners will be directed to a dedicated microsite produced by Absolute Radio where they can prove they are a ‘Snack Genius’ by submitting a recipe for a new snack. The Christian O’Connell Breakfast Show team will then pick their favourites and put two potential ‘geniuses’ and their recipes head-to-head each day of the week beginning January 28th, with a daily winner revealed on the Breakfast Show.
In addition to return flights and two nights’ stay in a Manhattan hotel, the winners will also go out to dinner at one of six revered New York restaurants.
See what Media Week are saying here.