Hear the words “and finally” and your mind may momentarily wander towards a radio or tv studio as the presenter utters the familiar phrase at the end of a news bulletin.
Over the years the “and finally” has become a staple feature of News at Ten on ITV; who can forget Sir Trevor Macdonald uncomfortably intoning a story about a dog on a surfboard or a thief who *hilariously* loses his trousers during a robbery? As the camera returned to Sir Trev he usually responded with a slightly bemused pause, a disbelieving blink and a wry smile.
The convention continues to this day and many radio stations around the UK elect to close their bulletins with a light story in a similar way.
At Absolute Radio we don’t insist on an “and finally” every hour, but when a suitable story bubbles to the surface we pounce on it.
This week the Newsteam at Absolute Radio received an “and finally” nomination at the national IRN awards which celebrate commercial radio news output across the UK. The story was a team effort focussing on the “battle of the Olympic uniforms” during the 2012 games. It was taken from a “world news” bulletin that featured in the live simulcast of the Christian O’Connell Breakfast Show and the Hamish and Andy Drive show in Australia.
You can hear the entry here: listen to And Finally on Audioboo
Absolute Radio will be battling it out for the coveted trophy at the IRN Awards (in association with Sky News) on 27th March – our fellow nominees are Real Radio Yorkshire and Metro Radio in Newcastle.