The Government’s hailing its recent ‘Go Digital Trial,’ in Bath, into the impact of converting homes to digital radio, a success and claim what we already knew, that listeners love digital radio!
74% of Absolute Radio’s listeners already tune-in to their favourite shows like the Gold Sony Award winning The Christian O’Connell Breakfast Show and our Network of decade stations, on digital radio.
As part of the poll, conducted by IPSOS/MORI on behalf of the Department of Culture, Media and Sport, 237 households were given DAB radios to use over a six week period between February and March 2013, with 92% saying they were ‘highly satisfied,’ with them.
4 in 5 preferred them to analogue, saying they would strongly recommend them to others, while 80% found them easier to use than they thought, although some needed help from friends and family to set them up.
However they were impressed with the sound quality of digital radio, the wide range of stations available, with 50% saying they had discovered new stations they enjoy, but some of those questioned also said they wanted to know more about how to listen to digital radio in their cars.
The car industry recognises and is responding to the growing popularity of DAB radios, with one third of new cars now fitting Digital Radio as standard and just recently the iconic Swedish Brand Volvo became the latest to follow in the footsteps of Audi, Ford, Volkswagen, BMW, and Mini in doing just that.
The survey found that awareness of a potential switchover was low with some of the people questioned saying if there is to be one, the Government should explain what will happen, why and when, like they did for the digital TV switchover. But after the trial, most thought it would be a good thing.