NEWS: Iconic Swedish brand Volvo drives listeners to Absolute Radio

Absolute Radio will feature in new models of Volvo from the end of June as the iconic Swedish brand are fitting digital radio as standard in their new cars, following in the footsteps of other best-selling vehicles in the UK including Ford, Volkswagen, BMW, Audi, and Mini.

Digital Radio UK made the announcement at the ‘Future of Digital Entertainment’ conference in central London and is welcoming the move. And according to new figures out in March 2013, 36.4% of new vehicle registrations now have digital radio as standard and the majority of cars are expected to follow suit by the end of the year.car2

There’s more good news for drivers as DAB coverage is being expanded across the UK with a priority on providing robust coverage on motorways and major road networks so you’ll be able to listen to Absolute Radio and its Network of decade stations, 60s, 70s, 80s, 90s, 00s and Absolute Classic Rock in the comfort of your new Volvo.

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National and commercial DAB coverage is being expanded from 85%-90% and BBC national DAB coverage is being built out from 94% to 97% of the population. As part of the Digital Radio Action Plan planning for a future radio switchover, an agreement between broadcasters and Government has led to the launch of a series of new digital transmitters which will boost local DAB coverage to over 70% in the first phase with coverage of 90% being planned.

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  1. [...] third of new cars now fitting Digital Radio as standard and just recently the iconic Swedish Brand Volvo became the latest to follow in the footsteps of Audi, Ford, Volkswagen, BMW, and Mini in doing just [...]

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