From left – Steve Holebrook from Arqiva, Will Harding from Global Radio, Helen Boaden from BBC Paul Keenan from Bauer Radio and Minister Ed Vaizey.
At the Go Digital Conference held today at the iconic BBC Radio Theatre, Ed Vaizey, Minister for Culture, Communications and Creative Industries, confirmed Government’s vision of a digital future for radio and said he wanted to continue to improve the service, and reach coverage and listening criteria before a radio switchover.
Digital Radio UK and the BBC, Global Radio, Bauer Media and Arqiva welcomed the confirmation of Government and broadcaster investment in new local DAB transmitters, bringing local stations to local commercial FM coverage, which was heralded as good news for listeners and car drivers. They also welcomed the announcement of a second national commercial multiplex in 2014 which will allow for new national stations on DAB. These major initiatives will help towards meeting the switchover coverage and listening criteria, and so support the preparations for a future radio switchover.
In other news – Radioplayer, the online listening platform backed by the BBC and commercial radio, has been chosen as Ford’s launch partner for their new SYNC AppLink technology.
Rolling out in 2014 in the EcoSport range, SYNC AppLink lets you control smartphone apps while driving, using voice commands and dashboard controls. The new SYNC-enabled Radioplayer app was demonstrated at the Go Digital conference today. The video demo, can be viewed below.
Ford has put almost 500,000 DAB-fitted vehicles onto Britain’s roads over the last six years and they now account for half of Ford sales. Owners of the 1,000,000 Ford vehicles in the UK without DAB can order a £199 radio upgrade for all Fords up to eight years old
Read what the Guardian are saying here