Author Archives: admin

NUM3ERS – by Guy Jogoo

29Jul

What a week it’s been. The F1 boss was awarded £60,000 damages after a judge rejected claims he took part in Nazi-themed orgy. Facebook paid out £22,000 after false details about a businessman appeared on it’s site. The Canoe Man and his wife were jailed for 13 years. It’s claimed email scams are up 180%. [...]

Categories: Guest posts Media 4

Posted by admin on July 29, 2008

Listen are you gonna listen? by Glyn Britton from Albion

28Jul

It’s an interesting branding challenge this one. A name change usually signifies wanting to leave a product behind. Here we want to keep the spirit of the product the same, but have to change the name anyway. Tricky. What it means is we really have to understand what it is that makes the radio station [...]

Categories: Brands Guest posts 8

Posted by admin on July 28, 2008

The Studio A Strategy – by Eddie

25Jul

When was the last time you stepped into Studio A? Last week? Last month? What did you think of it? Well, when the new owners of Virgin Radio / (insert new brand name here) first stepped in there, they probably had exactly the same thoughts as you. It’s a bit smelly, generally untidy, grubby and [...]

Categories: Brands Guest posts 6

Posted by admin on July 25, 2008

Rajar is stable – What does that mean? by Adam Bowie

24Jul

At 5.30pm last night, radio stations across the country were feverish with anticipation as they awaited their RAJAR audience results. RAJAR is the industry system for measuring radio listening in the UK, and it provides us with results on a quarterly basis. 135,000 paper diaries are handed out each year for a random sample of [...]

Categories: Events Guest posts Media 4

Posted by admin on July 24, 2008

Lust for Live – by Paul Flower

24Jul

On Friday my daughter left primary school. As part of the leaving process they staged a special performance where many of the kids ‘performed’, reciting poetry or memories of their time at the school. This was opened by four of my daughter’s peers on guitar, drums, bass and vocals doing a version of The Cure’s [...]

Categories: Guest posts Music 3

Posted by admin on July 24, 2008