Author Archives: Clive

What others are saying

09Jun

“A major change that is about to occur on the Infinite Dial was announced late on Friday. Virgin Radio, one of the UK’s few national commercial radio brands and one of the most streamed radio stations in the world, was sold to a combination of the Times of India company and Absolute Radio….” Read the [...]

Categories: What others are saying 0

Posted by Clive on June 9, 2008

The sound in the crowd

09Jun

Everyone focuses on the power of the image especially the moving image. But we are all in the AUDIO business and for me the Sonic indentity rules every day. Who can forget the Intel sonic or even the Mcdonalds ‘Justin’ sonic. Both of these are quite new arrivals on the scene. For me one of [...]

Categories: Brands 6

Posted by Clive on June 9, 2008

The best way to know where we’re going is to see where we’ve been (Nicked from the Crocs website)

08Jun

Rarely a moment of a day passes without my mind wandering into possible brand benefits and new names. You just can’ t help yourself, do you feel the same? A quick stroll with the family on a Saturday into the High St to buy some shoes used to be a simple exercise. Big decision of [...]

Categories: Brands 0

Posted by Clive on June 8, 2008

My ‘today’ playlist, yesterday

06Jun

A couple of people asked me what was playing on my IPOD yesterday afternoon at Skype. In fact it was my ‘Today’ playlist, some of my faves of the moment. (Click on the image to see the detail) Looking at it again it makes me realize how eclectic and varied my taste has become over [...]

Categories: Events 0

Posted by Clive on June 6, 2008

Creating a new brand

05Jun

So what do I write on my first ever blog post? How can I write something longer than my infamous three-word email replies or, as Adrian will tell you, my tendency to miss out words in my written sentences (a flaw my junior school teacher couldn’t beat out of me!) But let’s give it a [...]

Categories: Brands 4

Posted by Clive on June 5, 2008