Archive For ‘Brands’ Category
Emails To Virgin Radio Domain Names by Stuart Edwards
November 21st, 2008
We’re soon to lose our old Virgin Radio domain names, so we thought it would be a good idea to run some reports and see how we’re getting on with reducing the amount of incoming emails to those domains.
We were hoping that our system of bouncing emails back to the senders and asking them to [...]
November 17th, 2008
Well, we wanted to bring Soho to a standstill with the great cab giveaway this morning and I think we can say Mission Accomplished!
The Pure Highway giveaway has been amazingly successful on-air and online in week one. We’ve had more than 15 000 people enter our online draw in the first week and we had [...]
Brands, Events, Technology, absolute
Radio at the Edge by Adam Bowie
November 11th, 2008
The “Radio at the Edge” conference took place in Millbank, London yesterday. This is an annual conference that looks at new technologies and directions that radio is taking.
It was very well attended, with a variety of interesting guests.
First up was our own Clive Dickens, presenting “From V to A”, the story of this station’s change [...]
What can we learn from Obama by Clive Dickens
November 10th, 2008
So, Barack Obama won. Yay democracy! Hoorah for change! Yippie kay ay for a president not named after a shrubbery! It has been interesting to see how he has done it. This week as we start our first OPEN MIC session where we ask the community what we have done well [...]
[Read More]Absolute Radio TV Ad Schedule w/c 13 October
October 15th, 2008
October 10th, 2008
Great news - please find below a couple of our brand new TV ads. This is part of a multi-million pound marketing campaign. We hope you like them. There are lots more to come, we have about 15 videos that will be appearing on our site and our new Youtube channel, (more of [...]
[Read More]Brands, Media, absolute, marketing
October 10th, 2008
Absolute Radio’s brand new TV advertising campaign starts today, and here’s the schedule from our advertising agency listing spots for today, tomorrow and Sunday. Ads are running on all the major commercial channels on terrestrial and digital television.
We’ll be sharing these ads with you later today, but in the meantime, plan your weekend’s TV viewing [...]
October 8th, 2008
“Don’t worry when you are not recognised, but strive to be worthy of recognition.”
… said the great Abraham Lincoln many, many years ago. Probably over 143 years ago, because he’s been dead for over 143 years.
I agree with the man. Recognition isn’t everything, but it doesn’t hurt to be recognised every now and [...]
October 1st, 2008
This Thursday, Absolute Radio comes live from Abbey Road. Listen out to both the Christian O’Connell Breakfast Show and Geoff Lloyd’s Hometime Show for lots of interviews and performances.
To whet your appetite, we’ve got this video, shot a few weeks ago in Studio 2 at Abbey Road where we were recording the sonic identity of [...]
Goodbye Virgin… Hello Absolute by Russ Williams
September 26th, 2008
It’s just dawning on me that today Friday 25th of September 2008 is the last full day of the radio station that we know and love as Virgin Radio. It’s been an incredible journey, one worthy of a meaty tome and believe me, as the only original member of the team, it is one that [...]
[Read More]September 26th, 2008
Although we’re handing back the Virgin Radio licence, we’re not forgetting our heritage when Absolute Radio launches on Monday. We have this enormous wall filled with Virgin Radio history at One Golden Square, and thought you might like to see it.
[Read More]A Brief History of Virgin Radio by Adam Bowie
September 26th, 2008
So as the lights come down on 15 and a bit years of Virgin Radio, I thought it might be worth giving everyone a whistlestop history of Virgin Radio - how it came about and some of the things that have happened here over the years.
Look for a more personal version history of Virgin Radio [...]
Rock ‘n’ Roll Reception by Luke Moore
September 25th, 2008
I was genuinely excited walking into reception this morning. Things are happening at a rate of knots throughout the station and it’s without question the most exciting time since I’ve been here (a while).
Bearing in mind the various re-incarnations our “shop window” has gone through over the years it is finally turning heads outside… which [...]
September 12th, 2008
This is a PR video we’ve made which explains what we’re doing with Absolute Radio and how we’re trying to make the station even better.
(Note that this video is embedded in YouTube’s high quality format. If it’s a bit slow for you on your internet connection, click on the video and watch it in normal [...]
[Read More]Brands, People, What others are saying
Breakfast Show Promo by Adam Belloni
September 11th, 2008
Hi Belloni boy here.
I made a promo for the breakfast show this morning, and it features a listener explaining why we have changed our name. She said it’s like having a strict father that won’t let us do what we want to do, it’s like a woman, when she finally gets married, she changes her [...]

