Archive For ‘Brands’ Category

Brands, absolute

There Is No Such Thing as a New Idea by Adrian Fitch

In January we included a series of our Absolute features in a national research study conducted by Munro Global. They spoke to a representative sample of 800 people aged 20-54 across the country and found that We Pay Your Bills was one of our best performing features. Nationally, 5% of all 20-54s associate the feature [...]

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Posted By adam |  [0 Comments] 

Brands, absolute

Absolute Radio To Sell Planet Rock Advertising by Donnach O’Driscoll

We wanted to tell you first: alongside our own network of stations Absolute Radio will sell Planet Rock’s airtime and online advertising from 1st April 2009. This means media-buyers will be able to target a compelling national audience of music-passionate, male-focused listeners in a core demographic of 30-54 year olds in one streamlined media-buy from [...]

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Posted By adam |  [6 Comments] 

Brands, absolute, marketing

Ficci Frames in Mumbai by Clive Dickens

Absolute Radio is a wholly subsidiary of TIML and of course TIML is a private Indian Media Company owned by Bennett Coleman/Times of India
Each year the Indian Film,TV & Radio Industry get together under the banner of the Indian Chamber of Commerce at a Conference in Mumbai called FICCI FRAMES. This year’s event is happening [...]

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Posted By adam |  [3 Comments] 

Brands

A Sticky Wicket

The Infinite Dial, Edison Research’s blog, comments on the recent RAJAR results for Absolute Radio.
(Oh, and it’s obviously a “Sticky Wicket” but we won’t quibble).

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Posted By adam |  [1 Comment] 

Brands, absolute

An Absolute Christmas by Clive Dickens

So, it is the first Absolute Christmas and the fact that things are going so well is the best present of all.  That being said, we’re not done yet. Aristotle (and a google search) said
“We are what we repeatedly do. Excellence then, is not an act, but a habit.”  Absolute Radio is off to [...]

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Posted By adam |  [4 Comments] 

Brands, absolute

Listen To Your Listeners by Adam Bowie

Yesteryday I went along to Broadcasting House - home of BBC radio - to present at an internal BBC departmental conference about what Absolute Radio has been doing since we rebranded.
In particular, the theme was about listening to our listeners. That means this blog, our VIP community, the podcast we did with Alistair, publishing [...]

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Posted By adam |  [1 Comment] 

Brands, Media, marketing

Search Traffic by Adrian Fitch

In mid-October Clive asked me to forecast what I thought our search traffic would be by the end of the year. It had only taken six weeks for searches containing “absolute” to overtake those containing “virgin” so how high would it climb over the next eleven weeks?
This wasn’t the most robust of forecasts. I didn’t [...]

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Posted By adam |  [2 Comments] 

Brands, Media

Emails To Virgin Radio Domain Names by Stuart Edwards

We’re soon to lose our old Virgin Radio domain names, so we thought it would be a good idea to run some reports and see how we’re getting on with reducing the amount of incoming emails to those domains.
We were hoping that our system of bouncing emails back to the senders and asking them to [...]

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Posted By adam |  [1 Comment] 

Brands, Events, absolute

The Great Cab Giveaway

Well, we wanted to bring Soho to a standstill with the great cab giveaway this morning and I think we can say Mission Accomplished!
The Pure Highway giveaway has been amazingly successful on-air and online in week one. We’ve had more than 15 000 people enter our online draw in the first week and we had [...]

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Posted By adam |  [3 Comments] 

Brands, Events, Technology, absolute

Radio at the Edge by Adam Bowie

The “Radio at the Edge” conference took place in Millbank, London yesterday. This is an annual conference that looks at new technologies and directions that radio is taking.
It was very well attended, with a variety of interesting guests.
First up was our own Clive Dickens, presenting “From V to A”, the story of this station’s change [...]

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Posted By adam |  [0 Comments] 

Brands, absolute

What can we learn from Obama by Clive Dickens

So, Barack Obama won. Yay democracy! Hoorah for change! Yippie kay ay for a president not named after a shrubbery! It has been interesting to see how he has done it. This week as we start our first OPEN MIC session where we ask the community what we have done well [...]

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Posted By carrie |  [4 Comments] 

Brands, Media, marketing

Absolute Radio TV Ad Schedule w/c 13 October

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Posted By adam |  [2 Comments] 

Brands, absolute, marketing

Absolute Radio Television Ads

Great news - please find below a couple of our brand new TV ads. This is part of a multi-million pound marketing campaign. We hope you like them. There are lots more to come, we have about 15 videos that will be appearing on our site and our new Youtube channel, (more of [...]

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Posted By adam |  [13 Comments] 

Brands, Media, absolute, marketing

Absolute Radio TV Ad Schedule

Absolute Radio’s brand new TV advertising campaign starts today, and here’s the schedule from our advertising agency listing spots for today, tomorrow and Sunday. Ads are running on all the major commercial channels on terrestrial and digital television.
We’ll be sharing these ads with you later today, but in the meantime, plan your weekend’s TV viewing [...]

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Posted By adam |  [4 Comments] 

Brands, absolute

Recognition by Lee Price

“Don’t worry when you are not recognised, but strive to be worthy of recognition.”
… said the great Abraham Lincoln many, many years ago. Probably over 143 years ago, because he’s been dead for over 143 years.
I agree with the man. Recognition isn’t everything, but it doesn’t hurt to be recognised every now and [...]

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Posted By adam |  [3 Comments]