Archive For ‘Brands’ Category
There Is No Such Thing as a New Idea by Adrian Fitch
March 30th, 2009
In January we included a series of our Absolute features in a national research study conducted by Munro Global. They spoke to a representative sample of 800 people aged 20-54 across the country and found that We Pay Your Bills was one of our best performing features. Nationally, 5% of all 20-54s associate the feature [...]
[Read More]Absolute Radio To Sell Planet Rock Advertising by Donnach O’Driscoll
March 24th, 2009
We wanted to tell you first: alongside our own network of stations Absolute Radio will sell Planet Rock’s airtime and online advertising from 1st April 2009. This means media-buyers will be able to target a compelling national audience of music-passionate, male-focused listeners in a core demographic of 30-54 year olds in one streamlined media-buy from [...]
[Read More]Ficci Frames in Mumbai by Clive Dickens
February 18th, 2009
Absolute Radio is a wholly subsidiary of TIML and of course TIML is a private Indian Media Company owned by Bennett Coleman/Times of India
Each year the Indian Film,TV & Radio Industry get together under the banner of the Indian Chamber of Commerce at a Conference in Mumbai called FICCI FRAMES. This year’s event is happening [...]
February 9th, 2009
The Infinite Dial, Edison Research’s blog, comments on the recent RAJAR results for Absolute Radio.
(Oh, and it’s obviously a “Sticky Wicket” but we won’t quibble).
An Absolute Christmas by Clive Dickens
December 19th, 2008
So, it is the first Absolute Christmas and the fact that things are going so well is the best present of all. That being said, we’re not done yet. Aristotle (and a google search) said
“We are what we repeatedly do. Excellence then, is not an act, but a habit.” Absolute Radio is off to [...]
Listen To Your Listeners by Adam Bowie
December 10th, 2008
Yesteryday I went along to Broadcasting House - home of BBC radio - to present at an internal BBC departmental conference about what Absolute Radio has been doing since we rebranded.
In particular, the theme was about listening to our listeners. That means this blog, our VIP community, the podcast we did with Alistair, publishing [...]
Search Traffic by Adrian Fitch
December 4th, 2008
In mid-October Clive asked me to forecast what I thought our search traffic would be by the end of the year. It had only taken six weeks for searches containing “absolute” to overtake those containing “virgin” so how high would it climb over the next eleven weeks?
This wasn’t the most robust of forecasts. I didn’t [...]
Emails To Virgin Radio Domain Names by Stuart Edwards
November 21st, 2008
We’re soon to lose our old Virgin Radio domain names, so we thought it would be a good idea to run some reports and see how we’re getting on with reducing the amount of incoming emails to those domains.
We were hoping that our system of bouncing emails back to the senders and asking them to [...]
November 17th, 2008
Well, we wanted to bring Soho to a standstill with the great cab giveaway this morning and I think we can say Mission Accomplished!
The Pure Highway giveaway has been amazingly successful on-air and online in week one. We’ve had more than 15 000 people enter our online draw in the first week and we had [...]
Brands, Events, Technology, absolute
Radio at the Edge by Adam Bowie
November 11th, 2008
The “Radio at the Edge” conference took place in Millbank, London yesterday. This is an annual conference that looks at new technologies and directions that radio is taking.
It was very well attended, with a variety of interesting guests.
First up was our own Clive Dickens, presenting “From V to A”, the story of this station’s change [...]
What can we learn from Obama by Clive Dickens
November 10th, 2008
So, Barack Obama won. Yay democracy! Hoorah for change! Yippie kay ay for a president not named after a shrubbery! It has been interesting to see how he has done it. This week as we start our first OPEN MIC session where we ask the community what we have done well [...]
[Read More]Absolute Radio TV Ad Schedule w/c 13 October
October 15th, 2008
October 10th, 2008
Great news - please find below a couple of our brand new TV ads. This is part of a multi-million pound marketing campaign. We hope you like them. There are lots more to come, we have about 15 videos that will be appearing on our site and our new Youtube channel, (more of [...]
[Read More]Brands, Media, absolute, marketing
October 10th, 2008
Absolute Radio’s brand new TV advertising campaign starts today, and here’s the schedule from our advertising agency listing spots for today, tomorrow and Sunday. Ads are running on all the major commercial channels on terrestrial and digital television.
We’ll be sharing these ads with you later today, but in the meantime, plan your weekend’s TV viewing [...]
October 8th, 2008
“Don’t worry when you are not recognised, but strive to be worthy of recognition.”
… said the great Abraham Lincoln many, many years ago. Probably over 143 years ago, because he’s been dead for over 143 years.
I agree with the man. Recognition isn’t everything, but it doesn’t hurt to be recognised every now and [...]

