Category Archives: Brands

Breakfast Show Promo by Adam Belloni

11Sep

Hi Belloni boy here. I made a promo for the breakfast show this morning, and it features a listener explaining why we have changed our name. She said it’s like having a strict father that won’t let us do what we want to do, it’s like a woman, when she finally gets married, she changes [...]

Categories: Brands People What others are saying 2

Posted by adam on September 11, 2008

Hurley v O’Connell by Geoff Lloyd

10Sep

Before the first, inevitable drop of blood is spilled, may I congratulate both Helen and Christian for giving us this blog’s only true water cooler moment so far. From the vantage point of my sickbed, I’m envisaging battle lines being drawn throughout the building; DJs divided, sales execs segregated, middle-manager turning against middle-manager. In one [...]

Categories: Brands Events People 7

Posted by adam on September 10, 2008

What Do They Really Think? by Rowan Link

05Sep

So we’ve all started to chat to our sales clients about our new brand name and generally the response has been good, but let’s be honest would you really expect it to be bad? There are few agency/advertisers out there that are going to say “I don’t like it.” It’s only a word its and [...]

Categories: Brands Music 6

Posted by adam on September 5, 2008

New Boy, New Brand by Chris Lawson

05Sep

So I’ve been here four weeks now, and what a trip! We’re all starting to get used to the new name now and it feels good to see it above reception, online, on the front cover of Media Week and talked about on the BBC. It sounds good on air and with the exception of [...]

Categories: Brands 0

Posted by adam on September 5, 2008

Eight Letters by David Lloyd

04Sep

Eight letters. Loose from any limitation or condition; uncontrolled; unrestricted; unconditional. Complete in itself; perfect; consummate; faultless. Viewed apart from modifying influences or without comparison with other objects; actual; real. Absolute. Goodness. We hope we can live up to all that our new name might be seen to imply. As we anticipated, nay invited, our [...]

Categories: Brands 9

Posted by adam on September 4, 2008