Category Archives: Brands

What’s Happening – The Podcast by Paul Sylvester

02Sep

As you’d expect lots of people have got lots of questions about what’s going to happen here at 1 Golden Square over the next few weeks. Lots of anecdotes about house renting, Jif and Opal Fruits… Why are we changing the name? Will we be having a tie-up with the vodka brand? (if I’ve had [...]

Categories: Brands Media 5

Posted by adam on September 2, 2008

The 10 Commendments by Chris Goldson

27Aug

The 10 Commendments Ok… so there’s a big old bunch of stuff happening right now, and lots of shiny new things about to happen. We’re saying farewell to a few family members, and continue to welcome exciting new people into the company. Whilst the brand may be changing, there are some things we should definitely [...]

Categories: Brands 5

Posted by adam on August 27, 2008

Selling Brands by Nick Hewat

21Aug

Over the past year, we in sales have been out and about with a presentation called “the Age of Consent” (double entendre, audience already on our side) in which we argue the case for commercial radio’s successful future. In the presentation, we suggest 6 key elements that a radio station needs to do well in [...]

Categories: Brands Media Music 3

Posted by adam on August 21, 2008

Advertising by Paul Flower and Clare Baker

14Aug

In the crazy world of brand marketing, it’s never less than a laugh a minute. Unfortunately our TV ads are generally a lot shorter than that. Those who’ve been with us for a while (as staff or listeners) will be aware of our infrequent forays into the murky waters of TV advertising and whilst our [...]

Categories: Brands 12

Posted by adam on August 14, 2008

That’s not my name! by Joyce ‘Ting Ting’ Lorigan

11Aug

Just like the Ting Tings, we’ll soon be saying to the press, “Virgin Radio- that’s not my name!” But actually when you stop to think about it, we’ve already been saying that to them for quite some time now. In fact, since acquisition we’ve given the media quite a few new names to choose from:- [...]

Categories: Brands Media 10

Posted by adam on August 11, 2008