Category Archives: Brands

Times of India Announce End to Absolute Radio Review

Times of India have today officially announced the completion of its review of Absolute Radio and has re-confirmed its long-term backing and confidence in the business as we continue our ambitious digital growth plans. In Q3 2011, we will record a +32% revenue increase on the same quarter last year, beating the national radio market by [...]

Absolute Radio Digital Digest by Owen Smith

Every Friday we’ll be bringing you the latest news from the online world in an easy to digest blog post here on One Golden Square.  For the uninitiated, we cover off the biggest digital developments, the smaller digital developments, developments that aren’t so digitally focused, housing developments and the odd funny video.  And by the [...]

Absolute Radio Signs IKEA as Evening Sponsor

We welcome IKEA for a fourteen week sponsorship across our evening shows as part of an integrated media campaign. The sponsorship will help communicate the brand’s ‘Happy to Bed’ campaign, set to encourage listeners to truly love and value their bedroom and embrace spending time in it. The activity will run Monday to Thursday on [...]

Absolute Radio Sign up Lloyds TSB to Celebrate the London 2012 Olympic Games ‘One Year To Go’ Campaign

Absolute Radio have penned a deal with Lloyds TSB, the Official Banking and Insurance partner of the London 2012 Olympic Games to amplify the launch of the ‘One Year to Go’ campaign. The brands have agreed an exclusive one day on-air promotion in a deal brokered with MEC (Media Agency). The promotion will demonstrate how [...]

Why Absolute Radio In-Stream points to The Future of Radio by James Wigley

I’m not sure many people would disagree that radio across the world is a beautiful, important and engaging medium, but has not been best known for innovation in its commercial digital business model.  The resistance to invest and innovate is especially evident in relation to its traditional, but essential, radio spot advertising. Spot advertising counts for the [...]