Category Archives: Brands

Absolute Radio’s iAd Marketing Campaign Wins Award

Yes, we know you may be bored of reading that Absolute Radio has scooped yet another award… but we have – for our iAd campaign! Last night saw the great and good of the marketing world fill the London Hilton, Park Lane for the Marketing Society Awards which were this year hosted by Alistair Campbell. [...]

Brand Images Are Like Icebergs – by Clive Dickens

Someone said to me last week, how long have you been Absolute Radio? I reminded them it has only been just over 2 years (27 months) to which they seemed surprised as apparently ‘It seems a lot longer’. I am hoping that was a good thing! Anyway it prompted me to share some recent data [...]

Absolute Radio Continues Commitment To Digital Radio With The Launch Of Absolute Radio 00s

Absolute Radio is launching Absolute Radio 00s (noughties) – a brand new digital station for London dedicated to the best music from the last decade. The station is the latest addition to a successful network of content & decade brands; Absolute 80s, Absolute Radio 90s, which sit alongside Absolute Radio, Absolute Classic Rock & Absolute [...]

The Absolute Radio Brand Exactly Two Years On by Clive Dickens

I often get asked; why do we decide to re-brand and when do you think you will eclipse the previous brands’ network performance? Hopefully I have answered both questions consistently over time, you may recall that in relation to the estimated size of broadcast audience we forecasted it would take two years to become a [...]

Absolute Radio Is Recruiting For A Brand Marketing Manager

Absolute Radio’s marketing team is recruiting for a Brand Marketing Manager. The role of the Brand Marketing Manager is to implement and assist in driving brand objectives across the entire Absolute Radio network, including Absolute Radio extra, Absolute Radio Classic Rock, Absolute 80s and Absolute Radio 90s, plus involvement in the company’s mobile, digital and [...]