Category Archives: Brands

Absolute Radio Sign up Lloyds TSB to Celebrate the London 2012 Olympic Games ‘One Year To Go’ Campaign

25Jul

Absolute Radio have penned a deal with Lloyds TSB, the Official Banking and Insurance partner of the London 2012 Olympic Games to amplify the launch of the ‘One Year to Go’ campaign. The brands have agreed an exclusive one day on-air promotion in a deal brokered with MEC (Media Agency). The promotion will demonstrate how [...]

Categories: Absolute Radio Brands Media Olympics 2012 0

Posted by cat on July 25, 2011

Why Absolute Radio In-Stream points to The Future of Radio by James Wigley

24Jun

I’m not sure many people would disagree that radio across the world is a beautiful, important and engaging medium, but has not been best known for innovation in its commercial digital business model.  The resistance to invest and innovate is especially evident in relation to its traditional, but essential, radio spot advertising. Spot advertising counts for the [...]

Categories: Absolute Radio Brands Media on-demand content What others are saying 1

Posted by jonny on June 24, 2011

Absolute Radio’s iAd Marketing Campaign Wins Award

07Jun

Yes, we know you may be bored of reading that Absolute Radio has scooped yet another award… but we have – for our iAd campaign! Last night saw the great and good of the marketing world fill the London Hilton, Park Lane for the Marketing Society Awards which were this year hosted by Alistair Campbell. [...]

Categories: Brands marketing 0

Posted by jonny on June 7, 2011

Brand Images Are Like Icebergs – by Clive Dickens

14Mar

Someone said to me last week, how long have you been Absolute Radio? I reminded them it has only been just over 2 years (27 months) to which they seemed surprised as apparently ‘It seems a lot longer’. I am hoping that was a good thing! Anyway it prompted me to share some recent data [...]

Categories: Absolute Radio Brands Music 0

Posted by jonny on March 14, 2011

Absolute Radio Continues Commitment To Digital Radio With The Launch Of Absolute Radio 00s

29Nov

Absolute Radio is launching Absolute Radio 00s (noughties) – a brand new digital station for London dedicated to the best music from the last decade. The station is the latest addition to a successful network of content & decade brands; Absolute 80s, Absolute Radio 90s, which sit alongside Absolute Radio, Absolute Classic Rock & Absolute [...]

Categories: Absolute 80s Absolute Classic Rock Absolute Radio Absolute Radio 90s absolute radio extra Brands Music playlist rajar 4

Posted by cat on November 29, 2010