Category Archives: creative

Rock ‘N’ Roll Football iAd Honoured at the 16th Annual Webby Awards

Our Rock ‘N’ Roll Football iAd campaign designed by creative agency Albion London has been honoured in the Interactive Advertising category at the Webby Awards – the leading international awards honouring excellence on the Internet. The Webby Interactive Advertising category shows how a great idea and solid technical execution can successfully work hand-in-hand on the Internet. [...]

Absolute Radio #Nowplaying Twitter campaign drives online listening up by 7%

Earlier this month we became the first radio station in the UK to sign up to the Twitter promoted Trend service in a deal that saw us launch the digital initiative of our 2012 ‘Faces for Radio’ marketing campaign via Twitter. Using the popular hashtag #nowplaying our presenters asked listeners throughout the day to tweet [...]

Behind the scenes at Faces For Radio 2012

Earlier this week we rolled out Absolute Radio’s biggest-ever marketing campaign, with a brand new creative concept for ‘Faces For Radio’. You may have already spotted some of the billboards on your trip into work in the last few days, and you’ll be seeing a lot more of the campaign in the coming weeks. But [...]

The World’s First Ever Crowd-Sourced Christmas Single

Cult comedy star and voice of Absolute Radio, Matt Berry – best known for playing idiots in award winning comedy shows such as ‘The I.T. Crowd’  – is set to release the world’s first ever crowd-sourced Christmas song in aid of Shelter, the housing and homelessness charity.  Matt has recorded a demo video of the track [...]

Absolute Radio Launches Live Scores App for the iPad

We’ve launched a completely FREE, fully loaded app for the iPad. ‘Live Scores – Absolute Radio’ is set to be an essential for any football fan and the perfect accompaniment to our 3pm Saturday afternoon football commentary and online match day centre at www.absoluteradio.co.uk/football As well as the iPad, the app is also compatible for the iPhone, [...]