Category Archives: marketing

Absolute Radio receives a record 11 nominations for the Arqiva Commercial Radio Awards 2012! By Paul Sylvester

Absolute Radio has been nominated for a record 11 Arqiva Commercial Radio awards including the big prize – Radio Station of the Year. It’s the biggest haul we’ve had and the most for a single station, including two apiece for Christian O’Connell and Ronnie Wood. The OC is up for best breakfast show and presenter, [...]

Absolute Radio Sign up InStream Launch Partners including Volkswagen and Microsoft Office 365

Absolute Radio has signed Volkswagen and a brand new cloud-based product – Microsoft Office 365 – to be among the launch partners for the station’s new InStream Service. Both new campaigns went live this week. The brand new Instream product enhances a listener’s radio experience by merging opt-in privacy data with live online streaming. It [...]

Absolute Radio switches on Facebook Timeline for Brands

This morning, Facebook rolled out Timeline for brands – we were ready and waiting, and immediately updated our Absolute Radio page to the new format. The change means that brands like ours now have those big cover photos, full-width media highlights, and of course the ability to sort and add events to existing dates to [...]

Absolute Radio in Sonic Re-Brand For 2012

Yesterday morning we introduced a new sonic logo for Absolute Radio, to bring our sonic brand in line with our visual brand in conjunction with our latest ‘Faces For Radio Marketing’ campaign. You’ve seen the billboards and bus sides right? – featuring our flagship Sony Award Winning DJ’s: Christian O’Connell, Frank Skinner and Dave Gorman [...]

Behind the scenes at Faces For Radio 2012

Earlier this week we rolled out Absolute Radio’s biggest-ever marketing campaign, with a brand new creative concept for ‘Faces For Radio’. You may have already spotted some of the billboards on your trip into work in the last few days, and you’ll be seeing a lot more of the campaign in the coming weeks. But [...]