Archive For ‘marketing’ Category

marketing

Tube Exits Now Available

The Absolute Radio supported Tube Exits iPhone application is now available to download. The Lite version is free (Link opens in iTunes).

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Posted By adam |  [1 Comment] 

marketing

The Summer of Live Idents: Free live music every day

To communicate our involvement at all of the live events this summer, we secured the sponsorship of ITV’s Isle of Wight coverage. Albion were briefed; meetings were held. We have now come out with a selection of 9 different ident executions which will precede all of their footage at this coming festival.
One of [...]

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Posted By adam |  [1 Comment] 

marketing

Tube Exits by Charlotte Burgess

This forthcoming London-based app, Tube Exits, is the latest journey planner promising to shave off a record 10 minutes from your trip to work. Sceptical? The free ‘lite’ version will allow you to sample the app from the 12 busiest underground stations. You will also notice Absolute Radio banners are in there. Click on [...]

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Posted By adam |  [3 Comments] 

marketing

Shortlist

Absolute Radio - Shortlist
View more documents from adambowie.

You may have seen Shortlist at the end of last week, the free magazine for men, given away at commuter stations. Absolute Radio had a wraparound, which you can see above.

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Posted By adam |  [0 Comments] 

marketing

Eastenders

Did you see Eastenders last night?
It was Amy’s christening, while Jack and Ronnie had a decision to make.
But look what we saw when Jack was outside the church…

You can always catch the omnibus on Sunday or go to 11:40 on the iPlayer!

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Posted By adam |  [4 Comments] 

marketing

Susan Boyle More Searched Than Twitter by Clive Dickens

Possibly more about our quest for some light relief from all the doom & gloom than a real test of Reality TV versus Social Media, but ITV’s Britain’s Got Talent star Susan Boyle is now officially more searched, across the global, than micro blogging website Twitter.
Hope ITV commercial team are marketing this online win?

(Click [...]

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Posted By adam |  [2 Comments] 

Music, marketing

Absolute Radio to Sponsor Music Week Award

Absolute Radio is sponsoring the Music Venue of the Year at this week’s Music Week Awards. The awards are taking place at Grosvenor House next Wednesday and the illustrious Geoff Lloyd will be presenting the award.
This award sponsorship signifies the beginning of a long term relationship with Music Week; specifically with their new artists initiative [...]

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Posted By adam |  [1 Comment] 

People, absolute, marketing

Congratulations to Clare Baker!

Clare Baker has been shortlisted for the prestigious Marketing Society Awards in the Young Marketer of the Year category!
The Marketing Society Awards for Excellence set the standard of marketing excellence in the UK as they are the only awards which recognize marketing excellence across all business sectors making this nomination praise indeed.
Clare’s achievements at the [...]

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Posted By carrie |  [1 Comment] 

Music, marketing

Global Radio and Ofcom

On Friday, broadcasting regulator Ofcom gave GWR FM (Bristol and Bath) a yellow card warning for not operating within its format. Global Radio is reported to be disputing Ofcom’s findings.
Global Radio is in the process of changing many of its local stations into the Heart brand. It started earlier this year with its stations in [...]

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Posted By adam |  [1 Comment] 

marketing

Our Latest National TV Campaign

There’s a new edit of our TV that breaks on Monday highlighting our No Repeat Guarantee.

Kick-Off Spots & Highlights Include:
Sky1 - The Simpsons
ITV1 – Harry Hills TV burp
E4 - Skins
ITV4 - Minder / Film: Kull The Conqueror
More 4 - Relocation, Relocation / Brothers & Sisters
FiveUSA - Film: Second In Command / Film: Gattaca
Setanta1 - Live [...]

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Posted By adam |  [1 Comment] 

Events, Media, absolute, marketing

Coming Up on Absolute Radio

The best of what’s coming up on Absolute Radio over the next month:
** STOP PRESS**
U2
Interview on the Christian O’Connell Breakfast Show
Thursday 26th February, 06:00 – 10:00
Bono and The Edge join Christian O’Connell to talk about all things U2 in 2009, their new album ‘No Line On The Horizon’ and whether Batman would beat Spiderman in [...]

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Posted By adam |  [0 Comments] 

Brands, absolute, marketing

Ficci Frames in Mumbai by Clive Dickens

Absolute Radio is a wholly subsidiary of TIML and of course TIML is a private Indian Media Company owned by Bennett Coleman/Times of India
Each year the Indian Film,TV & Radio Industry get together under the banner of the Indian Chamber of Commerce at a Conference in Mumbai called FICCI FRAMES. This year’s event is happening [...]

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Posted By adam |  [3 Comments] 

Uncategorized, marketing

“Pay your bills” - in Holland

This is how Radio 558 in Holland are running their version of pay your bills!

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Posted By ben |  [4 Comments] 

Brands, Media, marketing

Search Traffic by Adrian Fitch

In mid-October Clive asked me to forecast what I thought our search traffic would be by the end of the year. It had only taken six weeks for searches containing “absolute” to overtake those containing “virgin” so how high would it climb over the next eleven weeks?
This wasn’t the most robust of forecasts. I didn’t [...]

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Posted By adam |  [2 Comments] 

Technology, absolute, marketing

Absolute Radio on iTunes by Paul Sylvester

Good news this week in that our podcasts are being promoted on iTunes - on their podcast front page.
I hear you all crying but why’s this important?
The latest industry research shows that 73% of all podcasts are found and delivered via iTunes and so more people will see our podcasts and hopefully sample them. [...]

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Posted By adam |  [2 Comments]