Archive For ‘marketing’ Category

Brands, Media, marketing

Search Traffic by Adrian Fitch

December 4th, 2008

In mid-October Clive asked me to forecast what I thought our search traffic would be by the end of the year. It had only taken six weeks for searches containing “absolute” to overtake those containing “virgin” so how high would it climb over the next eleven weeks?
This wasn’t the most robust of forecasts. I didn’t [...]

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Posted By adam |  [2 Comments] 

Technology, absolute, marketing

Absolute Radio on iTunes by Paul Sylvester

October 31st, 2008

Good news this week in that our podcasts are being promoted on iTunes - on their podcast front page.
I hear you all crying but why’s this important?
The latest industry research shows that 73% of all podcasts are found and delivered via iTunes and so more people will see our podcasts and hopefully sample them. [...]

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Posted By adam |  [2 Comments] 

absolute, marketing

Advertising Recall by Adrian Fitch

October 30th, 2008

Every week we randomly select 120 listeners in London from our database to rate a handful of songs and give us some feedback on various parts of the station. Five weeks ago we started asking whether they had seen any advertising for radio stations either on TV, on posters, billboards and busses or online. This [...]

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Posted By carrie |  [0 Comments] 

Brands, Media, marketing

Absolute Radio TV Ad Schedule w/c 13 October

October 15th, 2008


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Posted By adam |  [2 Comments] 

Brands, absolute, marketing

Absolute Radio Television Ads

October 10th, 2008

Great news - please find below a couple of our brand new TV ads. This is part of a multi-million pound marketing campaign. We hope you like them. There are lots more to come, we have about 15 videos that will be appearing on our site and our new Youtube channel, (more of [...]

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Posted By adam |  [13 Comments] 

Brands, Media, absolute, marketing

Absolute Radio TV Ad Schedule

October 10th, 2008

Absolute Radio’s brand new TV advertising campaign starts today, and here’s the schedule from our advertising agency listing spots for today, tomorrow and Sunday. Ads are running on all the major commercial channels on terrestrial and digital television.
We’ll be sharing these ads with you later today, but in the meantime, plan your weekend’s TV viewing [...]

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Posted By adam |  [4 Comments] 

absolute, marketing

Absolute Beginners No Longer. By Chris Lawson

September 30th, 2008

As Mark said, I think everyone behind the scenes worked incredibly hard and it sounded great on air. There is a lot more that we want to do and things to improve definitely, but I thought it was a fantastic start. Most of the comments on the blogs have been positive, there have been some [...]

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Posted By carrie |  [4 Comments] 

marketing

Absolute Buses

September 23rd, 2008

If you live in London, you might have seen some of our advertising that’s started to appear on buses here in the capital.

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Posted By adam |  [7 Comments]