Category Archives: marketing

Search Traffic by Adrian Fitch

04Dec

In mid-October Clive asked me to forecast what I thought our search traffic would be by the end of the year. It had only taken six weeks for searches containing “absolute” to overtake those containing “virgin” so how high would it climb over the next eleven weeks? This wasn’t the most robust of forecasts. I [...]

Categories: Brands marketing Media 2

Posted by adam on December 4, 2008

Absolute Radio on iTunes by Paul Sylvester

31Oct

Good news this week in that our podcasts are being promoted on iTunes – on their podcast front page. I hear you all crying but why’s this important? The latest industry research shows that 73% of all podcasts are found and delivered via iTunes and so more people will see our podcasts and hopefully sample [...]

Categories: Absolute Radio marketing Technology 2

Posted by adam on October 31, 2008

Advertising Recall by Adrian Fitch

30Oct

Every week we randomly select 120 listeners in London from our database to rate a handful of songs and give us some feedback on various parts of the station. Five weeks ago we started asking whether they had seen any advertising for radio stations either on TV, on posters, billboards and busses or online. This [...]

Categories: Absolute Radio marketing 0

Posted by carrie on October 30, 2008

Absolute Radio TV Ad Schedule w/c 13 October

15Oct
Categories: Brands marketing Media 2

Posted by adam on October 15, 2008

Absolute Radio Television Ads

10Oct

Great news – please find below a couple of our brand new TV ads. This is part of a multi-million pound marketing campaign. We hope you like them. There are lots more to come, we have about 15 videos that will be appearing on our site and our new Youtube channel, (more of that later.) [...]

Categories: Absolute Radio Brands marketing 13

Posted by adam on October 10, 2008